| Brand Equity and Business Performance: Towards a Conceptual Framework |
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Bijuna C. Mohan, A. H. Sequeira |
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Vol 43, No 2 (2013), Pagination: 5-10
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Abstract Views: 467 |
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| Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars |
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Balakrishnan Menon, V. P. Jagathy Raj |
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Vol 43, No 2 (2013), Pagination: 11-26
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Abstract Views: 187 |
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| Modeling Store Characteristics as Antecedents of Impulse Purchase |
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Ramesh Kumar Chaturvedi |
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Vol 43, No 2 (2013), Pagination: 27-36
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Abstract Views: 210 |
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| Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products |
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Nahid Mohammed Tawfik Fawi, Mohamed Osman Mohamed Abdalla |
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Vol 43, No 2 (2013), Pagination: 57-62
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Abstract Views: 276 |
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