Vol 43, No 2 (2013)

Table of Contents

Vol 43, No 2 (2013)

Articles

Brand Equity and Business Performance: Towards a Conceptual Framework
Bijuna C. Mohan, A. H. Sequeira
 Vol 43, No 2 (2013), Pagination: 5-10
ABSTRACT | Abstract Views: 468  | 
Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars
Balakrishnan Menon, V. P. Jagathy Raj
 Vol 43, No 2 (2013), Pagination: 11-26
ABSTRACT | Abstract Views: 189  | 
Modeling Store Characteristics as Antecedents of Impulse Purchase
Ramesh Kumar Chaturvedi
 Vol 43, No 2 (2013), Pagination: 27-36
ABSTRACT | Abstract Views: 211  | 
Organic Products: Marketing Practices and Problems in the Plains and Hilly Regions of Uttarakhand
Surabhi Singh
 Vol 43, No 2 (2013), Pagination: 37-49
ABSTRACT | Abstract Views: 327  | 
Estimation of Price Spread and Marketing Efficiency of Brinjal in Different Marketing Channels: A Case Study
Soumya Kanta Dwibedy
 Vol 43, No 2 (2013), Pagination: 50-56
ABSTRACT | Abstract Views: 245  | 
Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products
Nahid Mohammed Tawfik Fawi, Mohamed Osman Mohamed Abdalla
 Vol 43, No 2 (2013), Pagination: 57-62
ABSTRACT | Abstract Views: 277  |