Vol 43, No 1 (2013)

Table of Contents

Vol 43, No 1 (2013)

Articles

Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies
Kevin J. Clancy, Paul D. Berger, Peter Krieg
 Vol 43, No 1 (2013), Pagination: 5-13
ABSTRACT | Abstract Views: 173  | 
The most Influential Factors of Consumers' Buying Pattern at Organized and Unorganized Retail Stores with Special Reference to Kakinada City, Andhra Pradesh
Kuberudu Burlakanti, Romala Vijaya Srinivas
 Vol 43, No 1 (2013), Pagination: 14-23
ABSTRACT | Abstract Views: 103  | 
Emerging Global Markets: The Voice of Arab Consumers
Vanaja Menon Vadakepat
 Vol 43, No 1 (2013), Pagination: 24-30
ABSTRACT | Abstract Views: 116  | 
Contemporary Marketing or Temporary Marketing? : An Analysis of Present Day "Relationship Marketing" of Indian Organizations
R. Venkatesh
 Vol 43, No 1 (2013), Pagination: 31-35
ABSTRACT | Abstract Views: 330  | 
Infrastructural Development Problems at Thoseghar : A Tourist Destination in Satara District, Maharashtra
Rajashri Ramesh Chavan, Sarang Shankar Bhola
 Vol 43, No 1 (2013), Pagination: 36-43
ABSTRACT | Abstract Views: 134  | 
Online Shopping among Higher Education Students in Indore: A Factor Analysis Approach
Shraddha Sharma, Manish Sitlani
 Vol 43, No 1 (2013), Pagination: 44-53
ABSTRACT | Abstract Views: 543  | 

Book Review

Green Marketing: Theory, Practice, and Strategies
P. Kishore Kumar, Byram Anand
 Vol 43, No 1 (2013), Pagination: 54-56
ABSTRACT | Abstract Views: 213  |