Vol 43, No 7 (2013)

Table of Contents

Vol 43, No 7 (2013)

Articles

Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations
Debashish Sengupta, Ray Titus
 Vol 43, No 7 (2013), Pagination: 5-20
ABSTRACT | Abstract Views: 372  | 
Product Placement: A Critical Review Based on Ethical Theories
Mohammad Masrurul Mowla, Nazamul Hoque
 Vol 43, No 7 (2013), Pagination: 21-29
ABSTRACT | Abstract Views: 604  | 
Children and Parents' Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements
Vikas Saraf, Mahendra Singhai, N. C. Jain
 Vol 43, No 7 (2013), Pagination: 30-43
ABSTRACT | Abstract Views: 431  | 
Factors Influencing Students' Preference of Management Institutes : A Kano Model Analysis
Sarang Shankar Bhola, Rishikesh Krishnaji Nalawade
 Vol 43, No 7 (2013), Pagination: 44-52
ABSTRACT | Abstract Views: 287  | 
Emerging Trends in Distribution in the Life Insurance Sector in India: a Study of a few Leading Players
Abhijit Sinha
 Vol 43, No 7 (2013), Pagination: 53-61
ABSTRACT | Abstract Views: 1137  |