Table of Contents
Vol 51, No 3 (2021)
Open Access
Subscription Access
Articles
| A Qualitative Inquiry on Information Search Behaviour for Services In India | ||
| Anuradha Malik, Hamendra K. Dangi | ||
| DOI:10.17010/ijom/2021/v51/i3/158059 , Vol 51, No 3 (2021), Pagination: 8-20 | ||
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Abstract Views: 205 | PDF Views: 5 | |
| The State of Spirituality in India and Insights for Marketing | ||
| Rajesh K. Pillania | ||
| DOI:10.17010/ijom/2021/v51/i3/158061 , Vol 51, No 3 (2021), Pagination: 21-31 | ||
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Abstract Views: 215 | PDF Views: 3 | |
| The Effects of Lyrical Fit in Advertisements | ||
| Joanne P. S. Yeoh | ||
| DOI:10.17010/ijom/2021/v51/i3/158062 , Vol 51, No 3 (2021), Pagination: 32-40 | ||
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Abstract Views: 189 | PDF Views: 2 | |
| Young Women's Continuance Intentions to use Communication and Social Media Apps | ||
| Palak Gadhiya, Nilam Panchal | ||
| DOI:10.17010/ijom/2021/v51/i3/158063 , Vol 51, No 3 (2021), Pagination: 41-55 | ||
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Abstract Views: 247 | PDF Views: 3 | |