Table of Contents
Vol 51, No 2 (2021)
Open Access
Subscription Access
Articles
| Young Adults' Engagement with Facebook Advertisements : An Exploratory Study Using Theory of Planned Behaviour | ||
| Shampa Nandi, Saumya Singh | ||
| DOI:10.17010/ijom/2021/v51/i2/157548 , Vol 51, No 2 (2021), Pagination: 9-28 | ||
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Abstract Views: 216 | PDF Views: 2 | |
| Determinants of Continuance Intention to Use Mobile Wallet Services : Light Users vs Heavy Users | ||
| T. Thirumal Reddy, B. Madhusudhana Rao | ||
| DOI:10.17010/ijom/2021/v51/i2/157549 , Vol 51, No 2 (2021), Pagination: 29-42 | ||
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Abstract Views: 276 | PDF Views: 2 | |
| A Bibliometric Analysis of Buzz Marketing : Research Areas, Concerns, and Suggestions for Advancement | ||
| Yogesh Mahajan, Ashutosh Gadekar | ||
| DOI:10.17010/ijom/2021/v51/i2/157550 , Vol 51, No 2 (2021), Pagination: 43-59 | ||
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Abstract Views: 246 | PDF Views: 2 | |
| A Research Note : More to Ponder on the Perspectives of Sustainability of Tourism Destinations | ||
| Sabari Shankar R. | ||
| DOI:10.17010/ijom/2021/v51/i2/157551 , Vol 51, No 2 (2021), Pagination: 60-66 | ||
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Abstract Views: 193 | PDF Views: 2 | |