Vol 50, No 10-11 (2020)

Table of Contents

Vol 50, No 10-11 (2020)

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Articles

Why Satisfied Consumers do not Repurchase ? The Perspective of Attribution Theory on Repurchase Intention
Kun Woo Yoo, Sung Eun Kim
DOI:10.17010/ijom/2020/v50/i10-11/155839 ,  Vol 50, No 10-11 (2020), Pagination: 8-22
ABSTRACT |  PDF     Abstract Views: 201  |  PDF Views: 0
SERVQUAL (Service Quality) vs NPS (Net Promoter Score) : A Comparative Study of Private and Public Hospitals in Sikkim
Ankit Singh, Ekta Tewari, Priya Ravi
DOI:10.17010/ijom/2020/v50/i10-11/155840 ,  Vol 50, No 10-11 (2020), Pagination: 23-39
ABSTRACT |  PDF     Abstract Views: 297  |  PDF Views: 0
Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis
Baby Thomas, Ana Paula Rodrigues
DOI:10.17010/ijom/2020/v50/i10-11/155841 ,  Vol 50, No 10-11 (2020), Pagination: 40-56
ABSTRACT |  PDF     Abstract Views: 208  |  PDF Views: 0