Table of Contents
Vol 50, No 8-9 (2020)
Open Access
Subscription Access
Articles
| Forecasting Butyl Price:A Case of India's Tire Industry | ||
| Mehir Kumar Baidya, Bipasha Maity, P. Srinivasan | ||
| DOI:10.17010/ijom/2020/v50/i8-9/154688 , Vol 50, No 8-9 (2020), Pagination: 8-18 | ||
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| Sounds Like Chicken : Sensory Marketing and Sound Effects | ||
| Joanne P.S. Yeoh, David Allan | ||
| DOI:10.17010/ijom/2020/v50/i8-9/154689 , Vol 50, No 8-9 (2020), Pagination: 19-31 | ||
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| Analyzing Tinder Through User Motivations and Experiences Among Indian Young Adults | ||
| Ananthu Nair, K. Padmakumar | ||
| DOI:10.17010/ijom/2020/v50/i8-9/154690 , Vol 50, No 8-9 (2020), Pagination: 32-47 | ||
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| Entrepreneurial Marketing Strategies for Small Businesses : An Exploratory Study of Start-up Companies in India | ||
| Sarika Sharma, D. P. Goyal | ||
| DOI:10.17010/ijom/2020/v50/i8-9/154691 , Vol 50, No 8-9 (2020), Pagination: 48-65 | ||
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| Moderating Role of Brand Trust on Offline vs Online Shoppers and its Impact on Cognitive Dissonance | ||
| Vivek Singh Tomar, Rohit Singh Tomar, Varsha Khattri | ||
| DOI:10.17010/ijom/2020/v50/i8-9/154692 , Vol 50, No 8-9 (2020), Pagination: 66-79 | ||
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| COVID-19 : A Huge Opportunity for Innovation in Marketing | ||
| Rajesh K. Pillania | ||
| DOI:10.17010/ijom/2020/v50/i8-9/154693 , Vol 50, No 8-9 (2020), Pagination: 80-87 | ||
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| Interpreting Competitive Advantage : Evidence from Existing Literature | ||
| S. Shyam Prasad | ||
| DOI:10.17010/ijom/2020/v50/i8-9/154694 , Vol 50, No 8-9 (2020), Pagination: 88-95 | ||
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Abstract Views: 212 | PDF Views: 0 | |