Table of Contents
Vol 50, No 4 (2020)
Open Access
Subscription Access
Articles
| Determining the Effectiveness of Promotion and Reviews of Bollywood Films from Audiences : An Empirical Study | ||
| Frince C. Thomas, Naresh K. Patel | ||
| DOI:10.17010/ijom/2020/v50/i4/151570 , Vol 50, No 4 (2020), Pagination: 7-24 | ||
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| Empirical Analysis of Interrelationship Between Service Quality, Consumer Involvement, and Consumer Satisfaction | ||
| Praveen Kumar Pandey, Priti Verma, Shruti Trayambak | ||
| DOI:10.17010/ijom/2020/v50/i4/151571 , Vol 50, No 4 (2020), Pagination: 25-42 | ||
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| Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market | ||
| Ramakrishna Bandaru, H. Venkateshwarlu | ||
| DOI:10.17010/ijom/2020/v50/i4/151572 , Vol 50, No 4 (2020), Pagination: 43-54 | ||
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Abstract Views: 188 | PDF Views: 0 | |
| Indian Journal of Marketing : A Bibliometric Analysis | ||
| M. Chaman Sab, Mallikarjun Kappi, Vitthal Bagalkoti, B. S. Biradar | ||
| DOI:10.17010/ijom/2020/v50/i4/151574 , Vol 50, No 4 (2020), Pagination: 55-65 | ||
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Abstract Views: 191 | PDF Views: 0 | |