Table of Contents
Vol 49, No 5 (2019)
Open Access
Subscription Access
Articles
| The Impact of Anthropomorphism on Purchase Intention of Smartphones : A Study of Young Indian Consumers | ||
| Ritu Gupta, Kokil Jain | ||
| DOI:10.17010/ijom/2019/v49/i5/144021 , Vol 49, No 5 (2019), Pagination: 7-20 | ||
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| Determining the Best Advertising Medium for a Footwear Company : A Case Study | ||
| Rabeeb Abdul Majeed, K. V. Sriram | ||
| DOI:10.17010/ijom/2019/v49/i5/144022 , Vol 49, No 5 (2019), Pagination: 21-32 | ||
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Abstract Views: 168 | PDF Views: 0 | |
| Brand Experience – A Systematic Review and Research Agenda | ||
| Yuvika Sumbly, Sadaf Siraj | ||
| DOI:10.17010/ijom/2019/v49/i5/144023 , Vol 49, No 5 (2019), Pagination: 33-48 | ||
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Abstract Views: 180 | PDF Views: 0 | |
| Dynamics for Satisfaction with Telecom Services : A Pragmatic Investigation on Customers of Bhopal, Madhya Pradesh | ||
| Rajesh K. Yadav, Nishant Dabhade | ||
| DOI:10.17010/ijom/2019/v49/i5/144024 , Vol 49, No 5 (2019), Pagination: 49-59 | ||
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Abstract Views: 164 | PDF Views: 0 | |