Table of Contents
Vol 49, No 4 (2019)
Open Access
Subscription Access
Articles
| Belief - Based Marketing vs. Conjoint : An Illustration Using the Indian Mobile Phone Market | ||
| Philip Truscott, Michael Chiam | ||
| DOI:10.17010/ijom/2019/v49/i4/142973 , Vol 49, No 4 (2019), Pagination: 7-19 | ||
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| Facilitators of E - Tail Patronage Behavior Among Generation Z Consumers | ||
| Vivek Mishra, Biswajit Das | ||
| DOI:10.17010/ijom/2019/v49/i4/142974 , Vol 49, No 4 (2019), Pagination: 20-36 | ||
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Abstract Views: 192 | PDF Views: 0 | |
| Market Orientation and Innovation Capabilities : Does it Impact the Performance of Small Businesses? | ||
| M. I. M. Hilal | ||
| DOI:10.17010/ijom/2019/v49/i4/142975 , Vol 49, No 4 (2019), Pagination: 37-47 | ||
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Abstract Views: 180 | PDF Views: 0 | |
| The Moderating Effect of Gender on Continuance Intention Toward Mobile Wallet Services in India | ||
| T. Thirumal Reddy, B. Madhusudhana Rao | ||
| DOI:10.17010/ijom/2019/v49/i4/142976 , Vol 49, No 4 (2019), Pagination: 48-62 | ||
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Abstract Views: 189 | PDF Views: 0 | |