Table of Contents
Vol 48, No 3 (2018)
Open Access
Subscription Access
Articles
| Knowledge Outlook of Indian Consumers Towards BHIM App | ||
| A. Arun Kumar, Daravath Vikas Nayak, Vedulla Shekhar | ||
| DOI:10.17010/ijom/2018/v48/i3/121979 , Vol 48, No 3 (2018), Pagination: 7-16 | ||
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| A Research on a Comparative Study of Some Brand Switching Models in Marketing | ||
| Rashmita Saran, R. J. R. Swamy | ||
| DOI:10.17010/ijom/2018/v48/i3/121980 , Vol 48, No 3 (2018), Pagination: 17-32 | ||
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| "Affective Reactions" of Rural and Urban Voters to Government Campaign Commercials in Maharashtra | ||
| Mallika Srivastava, Shubhanshu Naik | ||
| DOI:10.17010/ijom/2018/v48/i3/121982 , Vol 48, No 3 (2018), Pagination: 33-48 | ||
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| The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers | ||
| Kokil Jain, Shalini Gautam, Diksha Pasricha | ||
| DOI:10.17010/ijom/2018/v48/i3/121984 , Vol 48, No 3 (2018), Pagination: 49-63 | ||
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Abstract Views: 171 | PDF Views: 0 | |