Table of Contents
Vol 47, No 5 (2017)
Open Access
Subscription Access
Articles
| Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping | ||
| C. R. Rajan, T. N. Swaminathan, M. R. Pavithra | ||
| DOI:10.17010/ijom/2017/v47/i5/114233 , Vol 47, No 5 (2017), Pagination: 7-20 | ||
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| The Effect of Hero Archetype in Advertising on Perceived Product Efficacy | ||
| Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff | ||
| DOI:10.17010/ijom/2017/v47/i5/114234 , Vol 47, No 5 (2017), Pagination: 21-36 | ||
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Abstract Views: 153 | PDF Views: 0 | |
| Nestle India Maggi : Rebuilding Trust | ||
| Girish Taneja | ||
| DOI:10.17010/ijom/2017/v47/i5/114237 , Vol 47, No 5 (2017), Pagination: 37-47 | ||
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Abstract Views: 149 | PDF Views: 0 | |
| Role of Color and Typography in Determining Brand Personality | ||
| Kokil Jain, Diksha Pasricha | ||
| DOI:10.17010/ijom/2017/v47/i5/114240 , Vol 47, No 5 (2017), Pagination: 48-62 | ||
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Abstract Views: 160 | PDF Views: 0 | |