Table of Contents
Vol 47, No 3 (2017)
Open Access
Subscription Access
Articles
| Brand Loyalty of Customers in Smartphone Brands | ||
| S. Santhosh Kumar, Rahul P. Menon | ||
| DOI:10.17010/ijom/2017/v47/i3/111417 , Vol 47, No 3 (2017), Pagination: 8-15 | ||
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| Social Media as a Marketing Tool : Opportunities and Challenges | ||
| Mayank Yadav | ||
| DOI:10.17010/ijom/2017/v47/i3/111420 , Vol 47, No 3 (2017), Pagination: 16-28 | ||
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| Effectiveness of Sexual Imagery in Advertisements and Influence on Purchasing Behaviour of Consumers in Mumbai : A Study Across Genders and Generations | ||
| Jackson John, Jennifer D'Abreo | ||
| DOI:10.17010/ijom/2017/v47/i3/111421 , Vol 47, No 3 (2017), Pagination: 29-42 | ||
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| Consumer Socialization Process and Adolescent Junk Food Consumption in Chennai and Hyderabad | ||
| B. V. Jayanthi, Y. Hari Prasad Reddy | ||
| DOI:10.17010/ijom/2017/v47/i3/111422 , Vol 47, No 3 (2017), Pagination: 43-61 | ||
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Abstract Views: 160 | PDF Views: 0 | |