Table of Contents
Vol 45, No 8 (2015)
Open Access
Subscription Access
Articles
| Marketing Innovation in Partnership with Self Help Groups: A Case Study of a Farm Inputs Manufacturer | ||
| C. R. Rajan, M. J. Xavier | ||
| DOI:10.17010/ijom/2015/v45/i8/79914 , Vol 45, No 8 (2015), Pagination: 7-17 | ||
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| Internet of Things (IoT): Is IoT a Disruptive Technology or a Disruptive Business Model? | ||
| D. Narasimha Murthy, B. Vijaya Kumar | ||
| DOI:10.17010/ijom/2015/v45/i8/79915 , Vol 45, No 8 (2015), Pagination: 18-27 | ||
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| Ambient Advertising: Analyzing its Effectiveness Using an Anti - Smoking Advertisement | ||
| Samarth Singh | ||
| DOI:10.17010/ijom/2015/v45/i8/79916 , Vol 45, No 8 (2015), Pagination: 28-36 | ||
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| Starbucks: Adapting in the Indian Market | ||
| Himanshu Mahobia, Trilok Kumar Jain | ||
| DOI:10.17010/ijom/2015/v45/i8/79919 , Vol 45, No 8 (2015), Pagination: 37-47 | ||
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| Performance of Regulated Agricultural Markets: Perception of Farmers in Salem District, Tamil Nadu | ||
| Shakeel-Ul-Rehman | ||
| DOI:10.17010/ijom/2015/v45/i8/79921 , Vol 45, No 8 (2015), Pagination: 48-59 | ||
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