Table of Contents
Vol 45, No 5 (2015)
Open Access
Subscription Access
Articles
| Export Competitiveness of Select Firms from India: Glimpse of Trends and Implications | ||
| Pranusha Manthri, Ketan Bhokray, Kirankumar S. Momaya | ||
| DOI:10.17010/ijom/2015/v45/i5/79934 , Vol 45, No 5 (2015), Pagination: 7-13 | ||
ABSTRACT |
PDF
|
Abstract Views: 136 | PDF Views: 0 | |
| Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment | ||
| Anees Ahmad, K. S. Thyagaraj | ||
| DOI:10.17010/ijom/2015/v45/i5/79937 , Vol 45, No 5 (2015), Pagination: 14-26 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 149 | PDF Views: 0 | |
| WhatsApp Usage Differences Amongst Genders: An Exploratory Study | ||
| Shravan Rungta | ||
| DOI:10.17010/ijom/2015/v45/i5/79938 , Vol 45, No 5 (2015), Pagination: 27-37 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 156 | PDF Views: 0 | |
| Allegiance to New Sports: Sports Marketing in Indian Perspective | ||
| Swati Oberoi Dham, Pratika Mishra | ||
| DOI:10.17010/ijom/2015/v45/i5/79939 , Vol 45, No 5 (2015), Pagination: 38-49 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 160 | PDF Views: 0 | |
| Factors Influencing the Buying Behavior of Gemstones and Yantras Among Households in West Bengal | ||
| Rabin Mazumder | ||
| DOI:10.17010/ijom/2015/v45/i5/79940 , Vol 45, No 5 (2015), Pagination: 50-58 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 133 | PDF Views: 0 | |