Table of Contents
Vol 45, No 2 (2015)
Open Access
Subscription Access
Articles
| I Know it, so I do not Need to Touch it: Role of Brand Familiarity in Tactile Product Evaluation | ||
| Subhash Jha, M. S. Balaji | ||
| DOI:10.17010/ijom/2015/v45/i2/79970 , Vol 45, No 2 (2015), Pagination: 7-19 | ||
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| Coffee Chains Brewing Up the Taste Quotient of Indian Consumers: An Empirical Study in Delhi NCR | ||
| Deepa Kapoor, Alka Munjal | ||
| DOI:10.17010/ijom/2015/v45/i2/79975 , Vol 45, No 2 (2015), Pagination: 20-30 | ||
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| Eradication of Plastic Carry Bags: The Shop Owners' Perception | ||
| P. S. Valarmathy | ||
| DOI:10.17010/ijom/2015/v45/i2/79988 , Vol 45, No 2 (2015), Pagination: 31-40 | ||
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| Determinants of Price of Mustard Seed and Mustard Oil in Domestic Markets of India | ||
| Dinesh Chand Meena, O. P. Singh, Maina Kumari | ||
| DOI:10.17010/ijom/2015/v45/i2/79990 , Vol 45, No 2 (2015), Pagination: 41-46 | ||
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| Should I Win or Should I not Lose? : A Research Framework Exploring the Role of Motivation in Processing Brand Related Information in Advergames | ||
| Tathagata Ghosh, Venu Gopal Rao | ||
| DOI:10.17010/ijom/2015/v45/i2/79992 , Vol 45, No 2 (2015), Pagination: 47-58 | ||
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Abstract Views: 144 | PDF Views: 0 | |