Table of Contents
Vol 43, No 3 (2013)
Open Access
Subscription Access
Articles
Measuring Customer Based Brand Equity Using Aaker's Model | ||
R. Shashikala, A. M. Suresh | ||
DOI:10.17010/ijom/2013/v43/i3/36366 , Vol 43, No 3 (2013), Pagination: 5-13 | ||
ABSTRACT | PDF | Abstract Views: 156 | PDF Views: 0 |
Role of Music on Perceived Price in Retail Stores | ||
R. K. Srivastava | ||
DOI:10.17010/ijom/2013/v43/i3/36367 , Vol 43, No 3 (2013), Pagination: 14-23 | ||
ABSTRACT | PDF | Abstract Views: 147 | PDF Views: 0 |
Cloning in Indian Advertisements: Getting Two for the Price of One? | ||
Amit Banerji, Mohd Iqbal Khan, Mudasir Ahad Wani | ||
DOI:10.17010/ijom/2013/v43/i3/36368 , Vol 43, No 3 (2013), Pagination: 24-32 | ||
ABSTRACT | PDF | Abstract Views: 151 | PDF Views: 0 |
Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products | ||
Priyanka Pegu, Brajesh Kumar | ||
DOI:10.17010/ijom/2013/v43/i3/36369 , Vol 43, No 3 (2013), Pagination: 33-39 | ||
ABSTRACT | PDF | Abstract Views: 144 | PDF Views: 0 |
A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers | ||
Ruby Jain, Arti Sharma | ||
DOI:10.17010/ijom/2013/v43/i3/36370 , Vol 43, No 3 (2013), Pagination: 40-47 | ||
ABSTRACT | PDF | Abstract Views: 199 | PDF Views: 0 |
Fodder Distribution Operations as Sustainable Economic Progress in Semi-Urban Areas | ||
A. K. Ray, Dhananjoy Datta | ||
DOI:10.17010/ijom/2013/v43/i3/36371 , Vol 43, No 3 (2013), Pagination: 48-56 | ||
ABSTRACT | PDF | Abstract Views: 135 | PDF Views: 0 |