Table of Contents
Vol 42, No 12 (2012)
Open Access
Subscription Access
Articles
| Relationship Marketing: An overview | ||
| Shailendra Dasari, Rupa Gunaseelan | ||
| Vol 42, No 12 (2012), Pagination: 5-15 | ||
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| A Study on Consumer Perception with Reference to Third Party Administrators (TPAs) | ||
| Sandip Sane, Niharika Singh | ||
| Vol 42, No 12 (2012), Pagination: 16–22 | ||
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| Factors Influencing the Buying Behaviour of Organised Retail Consumers: A Study on Food and General Stores in Visakhapatnam | ||
| Smitha V. G. | ||
| Vol 42, No 12 (2012), Pagination: 23–33 | ||
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| Marketing of Handloom Products: A Case Study of Thenzawl Cluster in Mizoram | ||
| Rama Ramswamy, N. V. R. Jyoti Kumar | ||
| Vol 42, No 12 (2012), Pagination: 34–41 | ||
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| Women's Role in Buying Behaviour for Durables: A Study of Malwa Region in Punjab | ||
| Malika Rani | ||
| Vol 42, No 12 (2012), Pagination: 42-53 | ||
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| Challenges in a Commodity Offering - Indian Telecom Services (GSM) | ||
| P. Subakaran | ||
| Vol 42, No 12 (2012), Pagination: 54-63 | ||
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Abstract Views: 140 | PDF Views: 0 | |