Table of Contents
Vol 42, No 1 (2012)
Open Access
Subscription Access
Articles
A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience | ||
Subrabhi Goyal, Prantik Ray | ||
Vol 42, No 1 (2012), Pagination: 4-10 | ||
ABSTRACT | PDF | Abstract Views: 230 | PDF Views: 0 |
Leisure, Social Networking and Mass Media: The Evolving Confluence | ||
Satya S. | ||
Vol 42, No 1 (2012), Pagination: 11-16 | ||
ABSTRACT | PDF | Abstract Views: 129 | PDF Views: 0 |
Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets | ||
Pravin Kumar Bhoyar, Asha Nagendra | ||
Vol 42, No 1 (2012), Pagination: 17-22 | ||
ABSTRACT | PDF | Abstract Views: 183 | PDF Views: 0 |
Amul: Evolution of an International Brand | ||
A. K. Asthana | ||
Vol 42, No 1 (2012), Pagination: 23-28 | ||
ABSTRACT | PDF | Abstract Views: 156 | PDF Views: 0 |
Mapping & Qualifying Consumption Changes in Product Categories during Recessionary Times | ||
Ray Titus | ||
Vol 42, No 1 (2012), Pagination: 29-35 | ||
ABSTRACT | PDF | Abstract Views: 130 | PDF Views: 0 |
Pester Power: The Strategic Use of Child Model in Advertising | ||
Srabani Roy Maiti | ||
Vol 42, No 1 (2012), Pagination: 36-45 | ||
ABSTRACT | PDF | Abstract Views: 143 | PDF Views: 0 |
A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks | ||
Aashish Shashikant Jani | ||
Vol 42, No 1 (2012), Pagination: 46-58 | ||
ABSTRACT | PDF | Abstract Views: 135 | PDF Views: 0 |
Book Review
Rural Marketing: Text and Cases | ||
Sandeep Agarwal | ||
Vol 42, No 1 (2012), Pagination: 59-61 | ||
ABSTRACT | PDF | Abstract Views: 125 | PDF Views: 0 |