Table of Contents
Vol 41, No 10 (2011)
Open Access
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Articles
| Consumerism: A Study on the Evolution of the Consumer Movement | ||
| M. Rajanikanth | ||
| Vol 41, No 10 (2011), Pagination: 4-8 | ||
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| A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu | ||
| P. S. Venkateswaran, N. Ananthi, Binith Muthukrishnan K. | ||
| Vol 41, No 10 (2011), Pagination: 9-22 | ||
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| Housing Finance - An Analysis of Post Purchase Behaviour of Consumers | ||
| M. Vijayakumar, B. Subburaj | ||
| Vol 41, No 10 (2011), Pagination: 23-31 | ||
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| Supply Chain Management of Perishable Food Products: A Strategy to Achieve Competitive Advantage through Knowledge Management | ||
| Nityanand Singh, Prachee Javadekar | ||
| Vol 41, No 10 (2011), Pagination: 32-44 | ||
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| Building Successful Retail Strategies - A Case Study of 'Coupon Stores' | ||
| Shantanu Shekhar | ||
| Vol 41, No 10 (2011), Pagination: 45-56 | ||
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| Consumer Buying Behaviour Model for Toothpastes | ||
| G. Vani, M. Ganesh Babu, N. Panchanatham | ||
| Vol 41, No 10 (2011), Pagination: 57-67 | ||
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Abstract Views: 126 | PDF Views: 0 | |
| Use of Online Social Networking Sites by College Students and its Implications for Marketing: A Case Study in Tripura | ||
| Ajit Kumar Dash | ||
| Vol 41, No 10 (2011), Pagination: 68-76 | ||
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Abstract Views: 119 | PDF Views: 0 | |