Table of Contents
Vol 41, No 8 (2011)
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Articles
| Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters | ||
| Catherine Phambuka-Nsimbi | ||
| Vol 41, No 8 (2011), Pagination: 3-10 | ||
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| Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education | ||
| Suniti K. Phadke | ||
| Vol 41, No 8 (2011), Pagination: 11-19 | ||
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| Mandatory Nutritional Labeling and Implications for Indian Food Companies | ||
| Vijay Intodia | ||
| Vol 41, No 8 (2011), Pagination: 20-23 | ||
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| GCMMF: Preempting Competition with an Innovative Business Model | ||
| Mohit Avinashkumar Parekh | ||
| Vol 41, No 8 (2011), Pagination: 24-27 | ||
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| Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands | ||
| Nilesh Neelmani | ||
| Vol 41, No 8 (2011), Pagination: 28-35 | ||
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| Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage? | ||
| A. Shivakanth Shetty | ||
| Vol 41, No 8 (2011), Pagination: 36-40 | ||
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| Marketing of Titanium Dioxide by Kerala Minerals and Metals Limited - An Analysis | ||
| P. J. Boniface, A. Sakeer Husain, S. Bijukumar | ||
| Vol 41, No 8 (2011), Pagination: 41-46 | ||
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| Netnography: An Emerging Method of Marketing Research - A Conceptual Study | ||
| Sapna Rakesh, Swati Singh | ||
| Vol 41, No 8 (2011), Pagination: 47-51 | ||
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| Marketing in Global Economic Turbulence - Role of B-Schools in Grooming Management Graduates | ||
| M. V. Rama Prasad | ||
| Vol 41, No 8 (2011), Pagination: 52-55 | ||
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| Motivating Retail Sales Personnel Customer Orientations: An Empirical Study | ||
| Debasis Bhattacharya, Subrata Ray | ||
| Vol 41, No 8 (2011), Pagination: 56-67 | ||
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| An Empirical Study of Online Social Influence Marketing with Reference to Customer's Product Purchase Decision and Product Recommendation | ||
| Monika Sharma, Deepshika Kalra | ||
| Vol 41, No 8 (2011), Pagination: 68-77 | ||
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| Marketing Strategies in Apple Industry - An Empirical Study in Himachal Pradesh and Jammu & kashmir | ||
| Abdul Rauf, Sajad A. Saraf | ||
| Vol 41, No 8 (2011), Pagination: 78-84 | ||
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