Vol 41, No 4 (2011)

Table of Contents

Vol 41, No 4 (2011)

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Articles

Online Music Retail in India
Pankaj Singh, Pramod Kothavale
 Vol 41, No 4 (2011), Pagination: 3-14
ABSTRACT |  PDF     Abstract Views: 135  |  PDF Views: 0
A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane?
Debashish Sengupta, Ray Titus
 Vol 41, No 4 (2011), Pagination: 15-20
ABSTRACT |  PDF     Abstract Views: 214  |  PDF Views: 0
A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India
Devang Desai
 Vol 41, No 4 (2011), Pagination: 21-29
ABSTRACT |  PDF     Abstract Views: 141  |  PDF Views: 0
Marketing of Hollywood Films (Dubbed and Original) in India:A Case on Planning and Executing Marketing Strategy
G. Prageetha Raju
 Vol 41, No 4 (2011), Pagination: 30-38
ABSTRACT |  PDF     Abstract Views: 173  |  PDF Views: 0
Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario
K. Pongiannan
 Vol 41, No 4 (2011), Pagination: 39-45
ABSTRACT |  PDF     Abstract Views: 136  |  PDF Views: 0
Explicating Customer Satisfaction:A Survey on Private Commercial Banks
Nikhil Chandra Shil, M. Muzakkeerul Huda
 Vol 41, No 4 (2011), Pagination: 46-55
ABSTRACT |  PDF     Abstract Views: 129  |  PDF Views: 0
Determinants of Retail Customer Satisfaction-A Study of Organized Retail Outlets in Kurukshetra
Manju Rani Malik
 Vol 41, No 4 (2011), Pagination: 56-64
ABSTRACT |  PDF     Abstract Views: 131  |  PDF Views: 0