Table of Contents
Vol 41, No 3 (2011)
Open Access
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Articles
| Promoting Health Tourism in India:An Exploratory Study on the Role of Specialty and Corporate Hospitals in Bangalore | ||
| Satya Suresh | ||
| Vol 41, No 3 (2011), Pagination: 3-7 | ||
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| Service Quality Perceptions of Customers about Insurance Companies:An Empirical Study | ||
| Vikas Gautam | ||
| Vol 41, No 3 (2011), Pagination: 8-20 | ||
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| Dimensions of Consumers' Advertising Beliefs in India | ||
| Sandeep Vij, Raghbir Singh | ||
| Vol 41, No 3 (2011), Pagination: 21-32 | ||
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| Unethical Issues in Advertising | ||
| Amit Verma | ||
| Vol 41, No 3 (2011), Pagination: 33-43 | ||
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| Status Consideration and Buying Decisions-A Study with Reference to Kerala | ||
| K. P. Sumedhan | ||
| Vol 41, No 3 (2011), Pagination: 44-50 | ||
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| Consumer Involvement for Durable and Non Durable Products:Key Indicators and their Impact | ||
| Sapna Solanki | ||
| Vol 41, No 3 (2011), Pagination: 51-59 | ||
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Abstract Views: 127 | PDF Views: 0 | |
| Uses of Coir Fibre, its Products, & Utilization of Geo-Coir in India | ||
| Nagaraja G., C. Basavaiah | ||
| Vol 41, No 3 (2011), Pagination: 60-64 | ||
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Abstract Views: 138 | PDF Views: 0 | |