Indian Journal of Marketing

Mergan Pharmaceutical's Customer-Driven Flight into the Future
Subroto Chatterjee
Vol 40, No 2 (2010), Pagination: 3-13
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Multivariate Model for Forecasting the Wheat Prices in India
Rajashekhar Karjagi, Chiragra Chakrabarty, Raosaheb Mohite
Vol 40, No 2 (2010), Pagination: 14-16
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From Darkness to a New Dawn: Journey of Rural Women - A Case Study on Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited
M. Rajanikanth
Vol 40, No 2 (2010), Pagination: 17-22
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Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP)
Rakesh Premi
Vol 40, No 2 (2010), Pagination: 23-28
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Challenge to Business-Changes in India's Marketing Environment
Rana Zehra Masood
Vol 40, No 2 (2010), Pagination: 29-34
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Plasma TVs and Perceived Customer Benefits
Faraz Ahmad
Vol 40, No 2 (2010), Pagination: 35-40
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A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India
Kedar Shukla, Amol Raut
Vol 40, No 2 (2010), Pagination: 41-48
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Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets)
J. Lilly
Vol 40, No 2 (2010), Pagination: 49-55
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Non-conventional MARCOM Strategy for Rural India
Sudhanshu Sekhar Kar, Sarat Kumar Sahoo
Vol 40, No 2 (2010), Pagination: 56-61
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