Vol 39, No 5 (2009)

Table of Contents

Vol 39, No 5 (2009)

Open Access Open Access  Restricted Access Subscription Access

Articles

Exploration of Connection between Culture, Corporate Communication and Consumption with the Help of Focus Groups:An Empirical Study
Debraj Datta, Mahua Datta
 Vol 39, No 5 (2009), Pagination: 3-10
ABSTRACT |  PDF     Abstract Views: 117  |  PDF Views: 0
Home Foods-Food for Thought
P. Lakshmi Priya
 Vol 39, No 5 (2009), Pagination: 11-13
ABSTRACT |  PDF     Abstract Views: 113  |  PDF Views: 0
The Condom Kingdom
C. Anirvina
 Vol 39, No 5 (2009), Pagination: 14-20
ABSTRACT |  PDF     Abstract Views: 127  |  PDF Views: 0
Rural Marketing of Select Fast Moving Consumer Goods in Punjab
Pawan Garga, Kaminder Ghuman, Balram Dogra
 Vol 39, No 5 (2009), Pagination: 21-27
ABSTRACT |  PDF     Abstract Views: 114  |  PDF Views: 0
Trends of Marketing Management in Tourist Attractions
Ajit Kumar Shukla
 Vol 39, No 5 (2009), Pagination: 28-34
ABSTRACT |  PDF     Abstract Views: 127  |  PDF Views: 0
Advertising Practices and Promotion in the Islamic World under the Shariah Observation:A Case Study on Bank Islam in Malaysia
Ahasanul Haque, Khaliq Ahmed, Syeada Irfath Jahan
 Vol 39, No 5 (2009), Pagination: 35-40
ABSTRACT |  PDF     Abstract Views: 128  |  PDF Views: 0
Marketing Problems Faced by Mulberry Growers:A Study in Erode District of Tamil Nadu
A. Selvaraj, K. R. Vijaysanthi
 Vol 39, No 5 (2009), Pagination: 41-46
ABSTRACT |  PDF     Abstract Views: 110  |  PDF Views: 0
Micro-Finance in Krishnagiri District:A Tool for Poverty Alleviation
A. Saraswathy, S. Porkodi, M. Bhuvaneswari
 Vol 39, No 5 (2009), Pagination: 47-57
ABSTRACT |  PDF     Abstract Views: 131  |  PDF Views: 0
Multinational Companies:A Study of their Impact on India
Smitha Sambrani
 Vol 39, No 5 (2009), Pagination: 58-62
ABSTRACT |  PDF     Abstract Views: 127  |  PDF Views: 0