Table of Contents
Vol 39, No 1 (2009)
Open Access
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Articles
| A Cognitive 'Just' Brand Model:How Sustainable Is It? | ||
| Sandip Anand | ||
| Vol 39, No 1 (2009), Pagination: 3-11 | ||
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| Towards Achieving A 'Second Green Revolution'-The Role of Radiation Technology in Food Processing Management | ||
| S. Sitalakshmi | ||
| Vol 39, No 1 (2009), Pagination: 12-16 | ||
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| Reality Shows:The New Marketing Tool | ||
| Debashish Sengupta | ||
| Vol 39, No 1 (2009), Pagination: 17-19 | ||
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| Baba Ramdev:A Cult Brand in the Making | ||
| Mrinalini Pandey | ||
| Vol 39, No 1 (2009), Pagination: 20-24 | ||
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| A New Inventory Model for Maintenance Organizations | ||
| N. V. Ramana Murthy | ||
| Vol 39, No 1 (2009), Pagination: 25-29 | ||
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| Promotion Related Preferences of News Channel Audiences in Indore and Dehradun-A Comparative Study | ||
| Anand Sapre, Amit Nagpal | ||
| Vol 39, No 1 (2009), Pagination: 30-37 | ||
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| Consumers' Perception of Private Brands:An Empirical Examination | ||
| Shilpa S. Kokatnur | ||
| Vol 39, No 1 (2009), Pagination: 38-44 | ||
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Abstract Views: 134 | PDF Views: 0 | |
| E-Marketing Methods and Application For Successful Marketing in Global Marketing Scenario | ||
| C. Senthil Nathan | ||
| Vol 39, No 1 (2009), Pagination: 45-54 | ||
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Abstract Views: 129 | PDF Views: 0 | |