Table of Contents
Vol 38, No 8 (2008)
Open Access
Subscription Access
Articles
| Customer Complaining Behavior in Retailing: An Empirical Study among Young Retail Customers | ||
| C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika | ||
| Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 136 | | |
| Kids Mean Business - Marketers Beware! A Market Survey on Impact of Advertising on Kids | ||
| Sachin S. Vernekar, Preety Wadhwa | ||
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| Challenges Faced by Cut Flowers Growers in Tamil Nadu.(with Special Reference to Nilgiris District) | ||
| S. Vasanthi | ||
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| The Evolving Food Chains & Consumer's Buying Behaviour | ||
| Syeedun Nisa | ||
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Abstract Views: 113 | | |
| Marketing Strategies of Perishable Commodities with Special Reference to Flower in Srirangam Market Trichirappalli, Tamil Nadu | ||
| M. Perumal, O.M.Haja Mohideen, J. Mohan Raj, O.T.V. Latasri | ||
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Abstract Views: 119 | | |
| Brand Extension: Strategy for New Product Introduction | ||
| Narendra K. Sharma, Kavita Srivastava | ||
| Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 125 | | |
| A Study on Policy Holder's Expectation and Preference towards Selected Private Life Insurance Companies in Karur District | ||
| N. Panchanatham, S. Jhansi, S.Senthil Kumar, A. Mani | ||
| Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 128 | | |