Table of Contents
Vol 38, No 1 (2008)
Open Access
Subscription Access
Articles
| Marketing in Postmodern India: Bulgari Meets Bollywood | ||
| Glyn Atwal, Alistair Williams | ||
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Abstract Views: 118 | | |
| Measuring Customer Satisfaction in Indian Low Cost Air Carriers | ||
| Venkoba Rao | ||
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Abstract Views: 121 | | |
| Brand Marketing through Customer Relationship Management | ||
| A. K. Mishra, Pallavi | ||
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| A Study on the Impact of Socio- Economic and Geographical Factors on Students Pursuing Professional Courses (in the Institutes of Dehradun Region) | ||
| S. R. Sharma, Prakash Tiwari, Hemraj Verma | ||
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Abstract Views: 134 | | |
| Organised Retail in India: A Case Study of Bal-wart | ||
| Debajani Sahoo, Hari Govind Mishra | ||
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Abstract Views: 120 | | |
| Ad Avoidance in Hair Care Market: Reiteration of Need for Consumer Justice | ||
| Sandip Anand | ||
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Abstract Views: 129 | | |
| Enhancing Competitiveness: A Key Challenge of Globalisation | ||
| R. K. Uppal, Navdeep Kumar | ||
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Abstract Views: 113 | | |
| Marketing of Services in Open Distance Learning: A Feedback Study on Dr.BRAOU | ||
| I. Anand Pawar | ||
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Abstract Views: 127 | | |