Table of Contents
Vol 37, No 12 (2007)
Open Access
Subscription Access
Articles
| The Consequent Consumer Behaviour in Cosmetic Industry - A Study of Lakme's Competitive Position and Advertisement Effectiveness & awareness of Lakme Beauty Salon in Baroda City | ||
| Bijal Zaveri | ||
| Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 132 | | |
| Financial Feasibility of Investments in Contract Poultry Farming | ||
| P. Baba Gnanakumar | ||
| Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 120 | | |
| Emerging Retail Trends in India | ||
| G. Laxmi Prabha, Amatul Baseer | ||
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Abstract Views: 124 | | |
| Internal Marketing - Case Studies | ||
| K. S. Jaiswal, Dipti Saha | ||
| Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 136 | | |
| Rural Consumers' Behaviour Regarding Non Durable Goods: A Study in Erode District of Tamil Nadu | ||
| A. Selvaraj | ||
| Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 123 | | |
| Challenges of Cargo Container Services in Major Ports in India | ||
| S. Subramanian, D. Ilangovan | ||
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Abstract Views: 125 | | |
| Roles of Agricultural Marketing Institutions in Mizoram | ||
| R. Zonuntluanga | ||
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Abstract Views: 120 | | |
| Sustainable Marketing: Challenges and Opportunities | ||
| Rajeev Kumar Panda | ||
| Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 128 | | |