Table of Contents
Vol 37, No 7 (2007)
Open Access
Subscription Access
Articles
| An Empirical Study of Compatibility of Advertising Channels and Product Categories | ||
| Karunesh Saxena, Pramod Paliwal, Pooja Tripathi | ||
| Vol 37, No 7 (2007), Pagination: | ||
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Abstract Views: 127 | | |
| Models of Consumer Behaviour in Mall Culture | ||
| S. C. Panandikar, Rajiv Gupte | ||
| Vol 37, No 7 (2007), Pagination: | ||
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| Competitive Promotional Tools & Retailing - The Game where you differentiate or Die | ||
| Sharif Memon | ||
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Abstract Views: 136 | | |
| Ambient Media Advertising - A New Era of Creativity | ||
| Shweta Tanwar | ||
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| Impact of Emotive Ads | ||
| Sabina Mahapatra | ||
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| Exploring the trends of retail formats in India - A study of shopping malls | ||
| S. L. Gupta, Tripat Kaur | ||
| Vol 37, No 7 (2007), Pagination: | ||
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Abstract Views: 123 | | |
| Buying Behavior and Promotion in Textile Retailing in Kerala | ||
| Moli P. Koshy, N. Suresh | ||
| Vol 37, No 7 (2007), Pagination: | ||
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Abstract Views: 127 | | |
| A Study on Retail Store Service Quality Dimensions in Select Retail Stores of Chennai City | ||
| R. Tamilarasan | ||
| Vol 37, No 7 (2007), Pagination: | ||
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Abstract Views: 127 | | |