Table of Contents
Vol 36, No 8 (2006)
Articles
| It's All At the Mall: Exploring Present Shopping Experiences | ||
| Anu Singh Lather, Tripat Kaur | ||
| Vol 36, No 8 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 124 | | |
| Eco-tourism in Andhra Pradesh | ||
| Prashanta Athma, Vijaya Lakshmi | ||
| Vol 36, No 8 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 115 | | |
| A Study on the Effectiveness of the Advertising Techniques Used in the Personal Care Segment of Women Consumers | ||
| G. Kavitha | ||
| Vol 36, No 8 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 130 | | |
| Consumer Behaviour and Brand Preference of Britannia Biscuits - An empirical study with reference to Salem, Tamil Nadu | ||
| K. Maruthamuthu, K. Krishnakumar, M. Vasan | ||
| Vol 36, No 8 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 136 | | |
| Ethics in Advertisements and its Impact | ||
| M. Dhanabhakyam, S. Geetha | ||
| Vol 36, No 8 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 129 | | |