Indian Journal of Marketing

Opportunism in Distribution Channels
G. Sridhar
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 127  |

Condition your Organisation with Knowledge Management and Managerial Excellence
V. Subramanya Sarma, Ravi Kumar Jain
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 127  |

Impact of Effective Advertisement on Consumer Attitude
F. R. Alexander Pravin Durai
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 129  |

Rural Tourism Marketing - A Strategy for Global-local Linkage
G. Ganesan, K. Chandra Sekar Rao
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 125  |

Growth and Evalution of Washing Machine Industry in India
D. Raghunatha Reddy, N. Sivakumar
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 120  |

Marketing Operations of Himachal Apples - An overview
Jai Singh Parmar
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 121  |

A Study on Consumer Behaviour in the Marketing of a Household Appliance in Chennai City of Tamilnadu State
D. Venkatarama Raju, S. Saravanan
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 115  |

Consumer Behaviour and Awareness with Special Reference to Edible Oil Users - A Study
A. V. Ramana, P. Viswanath
Vol 35, No 3 (2005), Pagination:
ABSTRACT |		Abstract Views: 127  |