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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  1. Title - This should be in block capitals, brief and specific conveying the main subject of the contents of the paper (The title should not be more than 12 words). The title should be followed with the name of author/ authors (in block capitals) along with their affiliation (designation) and complete address of the Institute followed by email address and mobile number.
  2. Abstract - Abstract should summarize the content of the paper. It should be accurate, expressive, intelligible and brief (not exceeding 200 words). Do not write references nor display equations in the abstract.
  3. Keywords - Three to five keywords which are prominently used in the paper and have relevance to the contents should be given following the “Abstract”.
  4. Presentation of the article- The contribution should be submitted in the following format:

    (1) Title

    (2) Name of author/authors along with their affiliation/address

    (3) Abstract

    (4) Keywords

    (5) Introduction

    (6) Objectives of the Study

    (7) Hypotheses (if any)

    (8) Material and Methods (Methodology)

    (9) Results and Discussion

    (10) Suggestions

    (11) Conclusion

    (12)  Managerial Implications and Scope for Further Research

    (13)  References

    Please refer to the Guidelines for Authors for detailed instructions.
  5. Submission of Manuscript- Authors have to submit the article online by logging onto
  6. References - References should be included at the end of the paper. Authors are requested to include only a list of cited References and not a Bibliography.Reference to a citation in the text should be made by means of the author's name followed by the year of publication in parenthesis. The references must follow the style guide of the American Psychological Association (APA).

    Reference to a citation in the text should be made by means of the author's name followed by the year of publication in parenthesis. The references, in the list should be arranged alphabetically in chronological order. Authors' names are inverted (last name first); give the last name and initials for all authors of a particular work for up to and including seven authors. If the work has more than eight authors, list the first six authors and then use ellipses after the sixth author's name. After the ellipses, list the last author's name of the work. Reference list entries should be alphabetized by the last name of the first author of each work. For multiple articles by the same author, or authors listed in the same order, list the entries in chronological order, from earliest to most recent. Present the journal title in full.


    Alex, J., & Raveendran, P.T. (2011). Does credit card usage enhance defaults among compulsive buyers? Indian Journal of Marketing, 41 (6), 3-12.


    Richins, M.L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19 (3), 303-316. DOI: 10.1086/209304


    Keller, K. L. (2003). Strategic brand management : Building,measuring and managing brand equity (2nd ed.) New Jersey: Prentice Hall.


    Kotler, P., & Gertner, D. (2004). Country as brand, product and beyond : A place marketing and brand management perspective. In N. Morgan, & A. Pritchard, Destination Branding : Creating the Unique Destination Proposition (pp.  40-56). Oxford: Elsevier Butterworth-Heinemann.


    Prayag, I. L., Ramjee, R. (2009). The impact of Newcastle disease control on smallholder poultry production in Mauritius. In R. G. Alsers, P. B. Spadbrow, & M. P. Young (Eds.), Village chickens, poverty alleviation and the sustainable control of Newcastle disease: Proceedings of an international conference held in Dar es Salaam, Tanzania, 5-7 October, 2005 (pp. 132-134). Canberra, Australia: Australian Centre for International Agricultural Research.


    Eniola, S. (2006). Customer Satisfaction in the Mobile Telecommunications Industry in Nigeria (Unpublished MBA Thesis), Blekinge Institute of Technology, Ronneby, Sweden.


    Angelova, A. N. (2004). Data pruning (Master's thesis). Retrieved from


    Girdharwal, N. (2007). “A Study of Physicians' Behavior towards Marketing of Pharmaceutical Products: A Case Study of Indian Market.” Retrieved from

     I declare that the manuscript has not been published in any journal/book or proceedings or in any other publication or offered for publication elsewhere in substantially the same or abbreviated form, either in print or electronically.


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