Indian Journal of Marketing




Indian Journal of Marketing

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Indian Journal of Marketing


INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.

Indian Journal of Marketing is disseminating knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations, as its focal point is on research and reflections relevant to academicians and practicing managers.



Table of Contents

Vol 43, No 10 (2013)

Articles

Global Marketing Systems in the Dairy Sector: A Comparison of Selected Countries
A. V. Manjunatha, M. K. Gana Shruthy, V. A. Ramachandra
 Vol 43, No 10 (2013), Pagination: 5-15
ABSTRACT | Abstract Views: 562  | 
Understanding Consumer Purchase Intention towards Biodegradable Footwear: A Study
P. Kishore Kumar, Byram Anand
 Vol 43, No 10 (2013), Pagination: 16-24
ABSTRACT | Abstract Views: 938  | 
Green Marketing: Initiatives in the Indian Context
Rambalak Yadav, Govind Swaroop Pathak
 Vol 43, No 10 (2013), Pagination: 25-32
ABSTRACT | Abstract Views: 1430  | 
Customer Price Sensitivity as a Basis for Moderation in Satisfaction among Mobile Customers
G. Rejikumar
 Vol 43, No 10 (2013), Pagination: 33-46
ABSTRACT | Abstract Views: 728  | 
Revival of Public Service Advertising through Unconventional Mediums
Sugandha Gaur
 Vol 43, No 10 (2013), Pagination: 47-56
ABSTRACT | Abstract Views: 408  |