Indian Journal of Marketing




Indian Journal of Marketing

Publisher: Associated Management Consultants Pvt. Ltd.
Editor: Satya Gilani
Online ISSN: , Print ISSN: 0973-8703
Frequency: Monthly

Description:

Indian Journal of Marketing (indexed in Scopus, Indexed in ABDC Journal Quality List (Rating : C)) is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Table of Contents

Vol 51, No 10 (2021)

Articles

Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies
Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini
DOI: 10.17010/ijom/2021/v51/i10/166438 ,  Vol 51, No 10 (2021), Pagination: 8-26
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0
Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review
Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
DOI: 10.17010/ijom/2021/v51/i10/166439 ,  Vol 51, No 10 (2021), Pagination: 27-42
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0

Book Review

Fast Cheap & Viral : How to Create Game-Changing Content on a Shoestring Budget
Abhijit Vhatkar
DOI: 10.17010/ijom/2021/v51/i10/166440 ,  Vol 51, No 10 (2021), Pagination: 43-45
ABSTRACT |  PDF     Abstract Views: 5  |  PDF Views: 0