Indian Journal of Marketing




Indian Journal of Marketing

Publisher: Associated Management Consultants Pvt. Ltd.
Editor: Satya Gilani
Online ISSN: , Print ISSN: 0973-8703
Frequency: Monthly

Description:

Indian Journal of Marketing (indexed in Scopus, Indexed in ABDC Journal Quality List (Rating : C)) is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Table of Contents

Vol 50, No 10-11 (2020)

Articles

Why Satisfied Consumers do not Repurchase ? The Perspective of Attribution Theory on Repurchase Intention
Kun Woo Yoo, Sung Eun Kim
DOI: 10.17010/ijom/2020/v50/i10-11/155839 ,  Vol 50, No 10-11 (2020), Pagination: 8-22
ABSTRACT | Abstract Views: 14  |  PDF Views: 0
SERVQUAL (Service Quality) vs NPS (Net Promoter Score) : A Comparative Study of Private and Public Hospitals in Sikkim
Ankit Singh, Ekta Tewari, Priya Ravi
DOI: 10.17010/ijom/2020/v50/i10-11/155840 ,  Vol 50, No 10-11 (2020), Pagination: 23-39
ABSTRACT | Abstract Views: 19  |  PDF Views: 0
Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis
Baby Thomas, Ana Paula Rodrigues
DOI: 10.17010/ijom/2020/v50/i10-11/155841 ,  Vol 50, No 10-11 (2020), Pagination: 40-56
ABSTRACT | Abstract Views: 11  |  PDF Views: 0