Indian Journal of Computer Science

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A Study on Changing Landscape of E-Retailing in India


Affiliations
1 Assistant Professor, Reva Institute of Science and Management, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560064, Kamataka, India
2 Professor, School of Management Studies, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560064, Kamataka, India

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Consumer perception towards shopping experiences has been changed with the introduction of internet media. The life style of the customers in metro cities and the time and distance is a major setback for consumers moving towards online platforms as busy scheduled life doesn't provide much time to go and search through brick and mortar stores. This has even challenged the offline stores to create their online presence. Almost all online transactions of customers are happening through mobile and internet which involves bank information or personal data. E-commerce sites are vulnerable to cyber attacks, so security measures need to be escalated. Consumers still have a propensity towards shopping offline mainly when it comes to purchasing home appliances, considering the touch and feel factors, but with all we can say that outlook of e-retailing market is bright in India. Internet knowledge of the consumer and wider use of internet with cyber security are some of the remarkable factors which are vital for the justifiable development and growth of e-retailing in India.

Keywords

Brick and Mortar, Consumer Perception, Cyber-Attacks, E-Commerce, E-Retailers.

Manuscript Received December 19, 2018; Revised: January 12, 2019; Accepted: January 20, 2019. Date of Publication: March 6, 2019.

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  • A Study on Changing Landscape of E-Retailing in India

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Authors

P. S. Rajesh
Assistant Professor, Reva Institute of Science and Management, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560064, Kamataka, India
S. K. Prasad
Professor, School of Management Studies, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560064, Kamataka, India

Abstract


Consumer perception towards shopping experiences has been changed with the introduction of internet media. The life style of the customers in metro cities and the time and distance is a major setback for consumers moving towards online platforms as busy scheduled life doesn't provide much time to go and search through brick and mortar stores. This has even challenged the offline stores to create their online presence. Almost all online transactions of customers are happening through mobile and internet which involves bank information or personal data. E-commerce sites are vulnerable to cyber attacks, so security measures need to be escalated. Consumers still have a propensity towards shopping offline mainly when it comes to purchasing home appliances, considering the touch and feel factors, but with all we can say that outlook of e-retailing market is bright in India. Internet knowledge of the consumer and wider use of internet with cyber security are some of the remarkable factors which are vital for the justifiable development and growth of e-retailing in India.

Keywords


Brick and Mortar, Consumer Perception, Cyber-Attacks, E-Commerce, E-Retailers.

Manuscript Received December 19, 2018; Revised: January 12, 2019; Accepted: January 20, 2019. Date of Publication: March 6, 2019.




DOI: https://doi.org/10.17010/ijcs%2F2019%2Fv4%2Fi2%2F144270