Table of Contents
Vol 6, No 2 (2017)
Open Access
Subscription Access
Articles
| What do Consumers Tweet about? The Role of Product Type and Brand Belief Type on User-Generated Content | ||
| Camelia C. Micu, Tilottama Chowdhury, Anca Micu, Arjun Chaudhuri | ||
| Vol 6, No 2 (2017), Pagination: 1-7 | ||
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Abstract Views: 284 | PDF Views: 2 | |
| Analysis of Factors Influencing E-WOM Credibility | ||
| Fatema Tuz Zohora, Nazia Choudhury, Md. Nazmus Sakib | ||
| Vol 6, No 2 (2017), Pagination: 8-15 | ||
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Abstract Views: 279 | PDF Views: 0 | |
| Enlargement of Positioning Qualities:The Emotional Attribute | ||
| K. Prabhakar Rajkumar, Mareena Abraham | ||
| Vol 6, No 2 (2017), Pagination: 16-21 | ||
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Abstract Views: 261 | PDF Views: 0 | |
| What Makes Audience to Watch Bollywood Films in India:An Empirical Study | ||
| Frince Thomas Chemmanoor, Falguni H. Pandya | ||
| Vol 6, No 2 (2017), Pagination: 22-34 | ||
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Abstract Views: 263 | PDF Views: 0 | |
| A Study of Store Choice Behaviour of Consumer in Fashion Apparel in Nagpur City | ||
| Mubina Saifee | ||
| Vol 6, No 2 (2017), Pagination: 35-41 | ||
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Abstract Views: 344 | PDF Views: 0 | |