Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Lal, Sapna
- The Effects of Television Advertisements on Adolescents:An Exploratory Study
Abstract Views :474 |
PDF Views:1
Authors
Affiliations
1 Department of Human Development and Family Studies, College of Home Science Swami Keshwanand Rajasthan Agricultural University, Bikaner, Rajasthan, IN
1 Department of Human Development and Family Studies, College of Home Science Swami Keshwanand Rajasthan Agricultural University, Bikaner, Rajasthan, IN
Source
Indian Journal of Health and Wellbeing, Vol 9, No 8-9 (2018), Pagination: 887-889Abstract
Television advertisements prove to be the most effective form of promotion of goods and services. Advertisers have captured advanced communication systems and are rushing to get an access to adolescent consumers by approaching to every possible communication means available in the modern society. A television advertisement or television commercial is a span of television programming produced and paid for by an organization that conveys a message. Advertisement industry usually target the adolescents viewers as they are key the consumers and get easily influenced by captivating advertisements. The study was conducted in colleges of Delhi. A sample of 60 students (male & female) both was taken of age group 17 to 19 years. Exploratory research method used to study and data have been analysed both quantitatively and qualitatively. The results revealed that television advertisement has a positive influence on adolescence boys and girls helps them in their further development of understanding, rationalise and interpretation of different advertising messages. The finding should assist the educators how television advertisements influence adolescence television viewing preferences and helps them to construct the messages.Keywords
Advertisements, Educators, Message, Interpretation, Adolescence.
References
- Anderson, S.P., & Coate, S. (2005). Market provision of broadcasting: A welfare analysis. TheReview of Economic Studies, 72(4), 947-972.
- Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3, 265-299.
- Barve, G., Sood, A., & Nithay, S. (2015). Effects of advertising on youth (age group of 13-19 years age). International Journal of Management and Economics Invention, 1(10), 422-435.
- Becker, J.S., & Murphy, K.M. (1993). Asimple theory of advertising as a good or bad. The Quarterly Journal of Economics, 108(4), 941-964.
- Bhatt, A. (2017). Media habit - An engagement with current trends in media consumer preferences. InternationalResearch Journal ofMultidisciplinary Studies, 3(S), 1 -12. Retrieved fromhtttps://www.irjms.in.
- Chadha, O., & Chabbra, S. (2012). Media consumption habits of urban youth of Haryana. International Journal of 'Computing and Corporate Research, 2(2), 26-37. Retrieved fromhttps://http://ijccr.com/March2012/6.pdf
- Chitra, T.V., & Kothai, S. (2014). Consumers attitude on television advertisement. International Journal of Commerce, Business and Management, 3(6), 819-823.
- Continente, X.G., Gimenez, A.P, Espelt, A., & Adell, M.N. (2013). Factors associated with media use among adolescents: A multilevel approach. European Journal of Public Health, 24( 1), 5-10. doi: 10.1093/eurpub/ckt013.
- Devadas, M. B., & Ravi, B. K. (2013). Cultural impact on urban youth: An empirical study. International Journal of 'Humanities and Social Sciences Invention, 2(S), 43- 52. Retrieved fromhttps://www.ijhssi.org.
- Elmore, K., Scull, T.M., & Kupersmidt, J.B. (2017). Media as a "Super Peer": How adolescents interpret media messages predicts their perception of alcohol and tobacco use norms. Journal of Youth Adolescence, 46(2), 376-387.
- Gupta, R., Rasania, K., & Acharya, A.S. (2014). The influence of television on urban adolescents of Delhi. Indian Journal of Community Medicine, 39(1), 47-48. doi: 10.4103/0970-0218.126360.
- Jena, A.B. (2014). Television watching habits of 15 to 25years age group viewers: An empirical study. International Journal of Management Research and Review, 4(S), 811 -824. Retrieved fromhttps://www.ijmrr.com.
- Kavitha, V. (2017). Television advertisements motivating western lifestyle on 'college youth'. Journalof Mass Communication andJournalism, 7(5), 1-3.
- Loan, F.A. (2011). Media preferences of the net generation college students. Retrieved fromhttp://www.academicjournals.org/ijlis.
- Manoj,A.S. (2014). Study on the effectiveness of television advertisement on youth, in relation to their lifestyle and culture. International Journal of Management and Social Sciences Research, 3(6),4-12.
- McVeigh, J., Smith, A., Howie, E., & Straker, L. (2016). Trajectories of television watching from childhood to early adulthood and their association with body composition and mental health outcomes in young adults. PLoS ONE, 11(4), 1-12. doi:10.1371/journal.pone.0152879.
- Narasimhamurthy, N. (2014). Television as a dominant source of infotainment among youths in Bangalore city. Journal of Research and Method in Education, 4(5), 21-28. Retrieved fromhttps://www.iosrjournals.org.
- Singh, A. (2014). A comparative study of individualism vs collectivism and its impact on Indian youth culture with special reference to television commercials. International Journal for Innovative Research in Science and Technology, 1(6), 139- 151.
- Singh, A., &Rakesh, D. (2015). An empirical study on impact of masculinity on Indian youth with reference to Indian television commercials. International Journal of Advanced Research, 3(5), 1387-1397.
- Singh, J., & Sandhu, N. (2011). Impact of television commercials on the social and moral behavior oflndian viewers. Empirical Evidence, 1(7), 178-187.
- Smitha, P., & Muhammadali, N. (2017). Gender as a predictor in adolescents television use. IOSR Journal of 'Humanities andSocialScience, 22(1), 27-32.
- Verma, S., & Larson, R.W. (2002). Television in Indian adolescents lives: Amember of the family. Journal of Youth and Adolescence, 31(3), 177-183.
- Welber, K.C. (2016). Advertising content and television advertising avoidance. Journal of Media Economics, 29(2),51-72. doi: 10.1080/08997764.2016.1170022.
- Effects of Television Viewing on Adolescents of 17 to 19 Years
Abstract Views :282 |
PDF Views:1
Authors
Affiliations
1 Department ofHuman Development and Family Studies, College of Home Seienee Swami Keshwanand Rajasthan Agrieultural University, Bikaner, Rajasthan, IN
1 Department ofHuman Development and Family Studies, College of Home Seienee Swami Keshwanand Rajasthan Agrieultural University, Bikaner, Rajasthan, IN
Source
Indian Journal of Health and Wellbeing, Vol 9, No 6 (2018), Pagination: 833-836Abstract
Late adolescence which signifies a prominent stage of life course as going to college is a key life transition it signifies a marked change in daily routine. Television plays a significant role on the lives of adolescent's .Television an adaptive medium act as a bridge between establish routine and new life style. Adolescents are aware of the reflections of the role of the television in transitional stages in their lives. The present study was conducted to assess the television viewer ship pattern among college going adolescent students. The study was conducted in colleges of central and south Delhi. A sample of 60 college students (male & female) both was taken of age group 17-19 years. Exploratory research method used to study and data have been analyzed both quantitavely and qualitatively. The study also revealed that despite the rise of internet use television is apparently still an essential component of leisure activity. The findings should assist the educators how viewing television programmes impact college going adolescents. In television industry where target audience are mostly adolescents with the advent of different media use television channels can modify channels as per changing viewer ship preferences in adolescents.Keywords
Television, Late Adolescence, Educator, Media, Viewership, College Students.References
- Ahluwalia, A.K., & Singh, R. (2011). TV viewing habits amongst urban children, lUP. Journal of Marketing Management, 10(1), 45-62.
- Abimbola, A.K. (2015). Television viewing patterns: Implications for learners in Lagos state secondary schools. .Journal of Scientific Research and Studies, 2(5), 119-125. Retrieved fromhttp://www.modemrespub.org/jsrs/index.htm.
- Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3, 265-298.
- Bhatt, A. (2017). Media habit; An engagement with current trends in media consumer preferences. International Research Journal of Multidisciplinary Studies, 3(8), I-I2. Retrieved from htttps://www.ir]ms.in.
- Chadha, O., & Chabbra, S. (2012). Media consumption habits of urban youth of Haryana. International Journal of Computing and Corporate Research, 2, Issue 2. Retrieved ffomhttps:// http://ijccr.eom/March20I2/6.pdf.
- Continente, X.G., Gimenez, A.P., Espelt, A., & Adell, M.N. (2013). Factors associated with media use among adolescents: A multilevel approach. European Journal of PublicHealth, 2^(1), 5-10. doi:10.1093/eurpub/ckt013.
- Devadas, M. B., & Ravi, B. K. (2013). Cultural impact on urban youth: An empirical study. IntemationalJoumal ofHumanities and Social Scienceslnvention, 2(8), 4352. Retrieved :ffom https://www.ijhssi.org.
- Gupta, R., Rasania, K., & Acharya, A.S. (2014). The influence of television on urban adolescents of Delhi. Indian Journal of Community Medicine, 39(1), 47-48. doi: 10.4103/0970-0218.126360.
- Gurleen, K., & Sukhmani (2011). A study of TV viewer ship patterns among youngsters in northern India. International Journal of Multidisciplinary Research, 7(5), 141160.
- Jena, A.B. (2014). Television watching habits of 15 to 25years age group viewers: An empirical study. International Journal of Management Research and Review, 4(8), 811-824. Retrieved from https://www.ijmrr.com.
- Loan, F.A. (2011). Mediapreferences of the ^et generation college students. Retrieved fromhttp://www.academicjoumals.org/ijlis.
- McVeigh, J., Smith, A., Howie, E., & Straker, L. (2016). Trajectories of television watching from childhood to early adulthood and their association with body composition and mental health outcomes in young adults. PLoS One, 77(4), 1-12. doi:10.1371/joumal.pone.0152879.
- Noor-Ul-Amin, S., & Mattoo, M.I. (2012). Influence of heavy and low television watching on study habits of secondary school students a study. INew Media and Mass Communication, 3, 21-29.Retrievedffomhttps://www.iiste.org.
- N.N. (2014). Television as a dominant source of infotainment among youths in Bangalore city. Journal of Research and Method in Education, 4(5), 21-28. Retrieved from https://www.iosrjoumals.org
- Patel, Z., & Soni, M. (2013). Perception and preferences of people regarding reality shows a study in Navsari city of Gujarat.Streams Research Journal, 3(11), 14. Retrieved ffomhttps://www.isrj.net
- Ravi, B.K., & Devadas, M.B. (2013). Social impact oftelevision on urban youth in an empirical study Karnataka. Journal of Arts, Science and Commerce, 4(4), 115-124. Retrieved from https://www.researchersworld.com.
- Singh, D. (2014). Television viewing habits and moral formation of children in rural ]n^a..IOSR Journal of Humanities and Social Science, 7P(13), 12-16.
- Sadhasivam, P., & Priya, A.N. (2015). A literature review on the impact of television advertising vs. online advertisement among consumers. International Journal of Advance Research in Computer Science a-nd Management Studies, 3(10), 151-154. Retrieved fromhttps://vwww.ijarcsms.com.
- Sinha, S. (2013). A study of viewer ship preference patterns of news channels with special reference to Zee news. International Journal of Education and Psychological Research, 2(2), 79-85.
- Urresti, X.L., & Loos, E. (2015). Contemporary meanings and experiences oftelevision in the digital age. International Journal of Digital Television, 6(1), 43-60. http://dx.doi.Org/10.1386/jdtv.6.l.43_l
- Varghese, T., Niveditha, D., & Krishnatray, P. (2013). Teenager's usage of social networking media in a south Indian state. International Journal of Scientific and Engineering Research, 10(12), 622-636. Retrieved from https://www.ijser.org/.