Indian Journal of Health and Wellbeing

A. Velayudhan ¹, S. Srividya ¹

Affiliations
1 Department of Psychology, Bharathiar University, Coimbatore, IN

Abstract

Climate change, global warming, deforestation, depletion of ecological reserves are some of the challenges that human race hold in the future. India, being one of the most populous countries, with diversified ecological resources is at cross roads. It is utilizing environmental resources for massive development trajectory on one hand and being a casualty of the environmental problems that arise hence forth. It must be understood that the scientific solutions to the environmental problems cannot be discounted without a study on human values, beliefs, and attitudes. The present study aims at studying the model of environmental attitudes using New Ecological paradigm (NEP) developed by Dunlap,Van Liere, Mertig, & Jones (2000) which measures wider range of facets of an ecological views namely, reality of limits of growth, anti-anthropocentrism, fragility of nature's balance, rejection of exemptionalism, and possibility of ecocrisis, among Indian masses. The data on NEP scale of 263 individuals aged between 18 to 83 was investigated. The comparison between the males (N=117) and females (N=146) showed that there exists differences between the two in the dimension of anti anthropocentrism. The results of the study and further implications have been discussed.

Keywords

New Ecological Paradigm, Reality of Limits of Growth, Anti-Anthropocentrism, Fragility of Nature's Balance.

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S. Srividya ¹

Affiliations
1 Department of Psychology, Bharathiar University, Coimbatore, IN

Abstract

Swachh Bharat (Clean India) is one of the missions of Government of India with the goal of achieving universal sanitation coverage. The mission involves participation of people across all walks of life in both urban and rural areas. The role of youth in the Clean India particularly, is significant as it involves a change in the perception of hygiene and sanitation. The paper presents a case study of how the Coimbatore City Municipal Corporation (CCMC)evolved a project involving youth accomplishing the goals of SwachhBharat.

Keywords

Swachh Bharat, Toilet First, Crowd Funding.

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