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Norouzi, Mohsen
- A Study on the Role of Advertising and Sales Promotions in Creating Brand Equity and Brand Loyalty
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1 Allameh Tabataba’i University, Tehran, IR
2 Master of Business Administration, Azad University, Iran, IR
1 Allameh Tabataba’i University, Tehran, IR
2 Master of Business Administration, Azad University, Iran, IR