Open Access Subscription Access
Open Access Subscription Access
Analysis of Consumer Perception with Reference to Patanjali Products
Now days consumers are more conscious for their health and maintaining a better quality of life. They prefer to consume the products which are healthy for them, their family and will help them to attain maximum satisfaction. Money is not a limiting factor as far as food, cosmetic and medicinal products preserving health are concerned. The current scenario shows an inclination of consumer's interest towards the consumption of herbal and eco-friendly products which do not have side effects. This particular tendency has been responsible for extraordinary popularization of Patanjali products and generated curiosity to find out the attributes responsible for such revolutionary trends of Patanjali products. So the need was felt to study the consumer perception towards Patanjali products. The perception of consumer regarding attributes of Patanjali products were found satisfactory . V arious product attributes met with consumer expectations. All the consumers of medicinal products have safe investment attitude. Food product users have positive attitude and cosmetic product users have carefree attitude towards these products. Medicinal products were consumed basically with the attitude to acquire good health, food products to gain complete satisfaction with consumption and cosmetic products consume in order to use something new.
Consumer, Consumer Perception, Patanjali Products.
- Ali, M.I., & Yadav, M. (2015). A study of consumer perception of herbal products in Bhopal. International Journal of Management Studies, II(1), 69-80.
- Ahmad, S., & Juhdi, N. (2010). Organic food: A study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5(2), 105-118.
- Bulsara, H. P ., & Yadav, N. (2018). A study on the current scenario of consumers buying behavior towards A yurvedic medicines in Gujarat. IOSR Journal of Business and Management, pp. 31-35.
- Khan, A. F., & Khan, M. F. (2013). A study on the awareness of product ingredients among women. ISOR Journal of Business and Management, 14(4), 65-72.
- Khan, M. (2006). Consumer behavior (2nd edition). New Delhi: Sage Publication.
- Kotler, P ., Keller, K. L., Koshy, A., & Jha, M. (2014). Marketing management: A South Asian perspective (14th ed.). New Delhi: Dorling Kindersley (India) Pvt. Ltd.
- Lockie, S., Lyons, K., Lawrence, G., & Mummery, K. (2002). Eating 'Green': Motivations behind organic food consumption in Australia. European Society for Rural Sociology, 42(1), 23-40.
- Mattila, A. S., & Wirtz, J. (2002). The impact of knowledge types on the consumer search process: An investigation in the context of credence services. International Journal of Service Industry Management, 13(3), 214-230.
- Ramasamy, K., Kalaivanan, G., & Sukamar, S. (2005). Consumer behavior towards instant food products. Indian Journal Marketing, 35(6), 24-25.
- Rani, S., & Shukla, S. (2012). Trend of Patanjali products: An Ayurvedic magic wand for healthy living. Paripex- Indian Journal of Research, 1(9), 93-94.
- Robbins, S. P ., & Judge, T. A. (2013). Organizational Behavior (15th ed.). New Jersey: Pearson Education.
- Shinde, P . S., & Anitha, S. V . (2018). A study on customer's perception towards Patanjali products with special reference to Coimbatore city. International Journal of Commerce and Management Research, 4(5), 134-136.
- https://www.patanjaliayurved.net/about [Accessed on 20th October 2019]
- https://en.wikipedia.org/wiki/Patanjali_A yurved [Accessed on 20th October 2019]
Abstract Views: 59
PDF Views: 1