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Khanna, Suvidha
- Destination Based Web-marketing: an Analysis by Service Providers.
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1 Centre for Hospitality and Tourism Management, University of Jammu., IN
2 University of Jammu., IN
1 Centre for Hospitality and Tourism Management, University of Jammu., IN
2 University of Jammu., IN
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International Journal of Hospitality and Tourism Systems, Vol 2, No 1 (2009), Pagination: 187-202Abstract
Web marketing is a new way of performing the task of marketing, made feasible by the advent of new technology namely the Internet. It is a form of direct marketing. Michael E. Porter (2001) has defined the Internet as an enabling technology, a powerful set of tools that can be used, wisely or unwisely, in almost any industry and as part of any strategy. In addition to physical goods, services are increasingly offered through the internet. Electronic services have already changed whole industries, such as banking, health, education, etc., changing the economics behind services offered by streamlining the business and service processes. Tourism industry is no exception to that. Information and communication technology in tourism sector is of special significance. This is due to its special product behavior. Accordingly, various high tech information and communication technologies are in use in the tourism sector around the world. They are used for tourism product development, marketing, distribution and training to tourism sector personnel. Mature tourist destinations are usually highly controlled by the operators. The introduction of the internet as a commercial tool has proved the supply side with an alternative channel for Communication, Marketing and Distribution, which may prove capable of side stepping these middlemen. In the present research, the role to the internet among hotel, travel agencies and airline companies in Jammu is analyzed. Primary survey was conducted among these companies in order to find out the extent of the use of internet in developing Jammu as a destination. With this backdrop, the present study aims to study the role of destination based tourism websites in promoting Jammu as a destination by various Service providers viz. Hotels, Travel Agencies and Airlines in terms of the parameters taken in the study and accordingly to suggest ways and means to improve the websites for better Tourism Destination Marketing. The findings of the study suggest that the websites are scoring above average values on the all the five factors under study namely Functionality, Convenience, Website Layout, Convenience and Content but, however, their performance can still be improved. The Service providers who use these websites, are completely satisfied with the speed of information downloads, transaction processing speed, website designs, logical organization of the website etc.Keywords
Web Marketing, Destinations, Service Providers
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- Quality of Work Life and Women: a Case of Hotel Industry.
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Authors
Affiliations
1 Centre for Hospitality and Tourism, Studies, University of Jammu, J&K., IN
1 Centre for Hospitality and Tourism, Studies, University of Jammu, J&K., IN
Source
International Journal of Hospitality and Tourism Systems, Vol 5, No 2 (2012), Pagination: 59-71Abstract
The Quality of Work Life has emerged a pivotal research area in both developed as well as developing countries of the world especially hotel sector which people are recognised as a valuable asset. This study aims to make an in depth study of the factors of QWL that attribute to the satisfaction of women in the hotel industry, thereby suggesting various ways and means to improve the QWL among the women in this industry in Selected Hotel Chains in India i.e Taj, Oberoi, Ashok, Welcome and Radisson. The results of the study depicted that on the overall QWL index, women employees are satisfied with quality of work life in the hotel industry. Also, a comparison of the undermined QWL factors was made on the basis of chain and on the basis of location using ANOVA. In both these cases, it was proved that satisfaction of women employees remain to be the same.Keywords
QWL, Hotel Industry, Gender, Anova, Factor AnalysisReferences
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- Gap Analysis of Service Quality in Passport Office after Privatization: an Empirical Investigation
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Authors
Affiliations
1 School of Hospitality & Tourism Management, University of Jammu, J&K,, IN
2 School of Hospitality & Tourism Management, University of Jammu, J&K, IN
1 School of Hospitality & Tourism Management, University of Jammu, J&K,, IN
2 School of Hospitality & Tourism Management, University of Jammu, J&K, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 6, No 2 (2013), Pagination: 92-98Abstract
The concept of service quality has achieved great significance during the last few years and especially with the advent of globalization where customers are been exposed to the world market. The issue of quality has become more important in service industry owing to special characteristics like intangibility, perishability, variability and inseparability. But the delivery of the quality service does not only depend upon the providers, but it also depends upon the perception of the customers. This holds true for all the service areas like tourism, hospitality, banking, technology, education etc. The concept of service quality has its applicability in passport services also which had been privatized in the year 2008 with the idea "to deliver all Passport-related services to the citizens in a timely, transparent, more accessible, reliable manner&in a comfortable environment through streamlined processes and committed, trained&motivated workforce". Not much research has been done to investigate the quality of services at passport office after the revamping of the old process except for the pilot project conducted by Tata Consultancy Services (T.C.S) at Bengaluru&Chandigarh, which concluded that there were some service failures in the set up and after making the required improvements, 77 passport seva kendras were established and one of the same kind was established in Jammu also. With this backdrop, the aim of the present study is to find out the improvement in the quality of service after the privatization of the passport issuance process and to analyze the Gap in service expected by the customers viz a viz performance delivered by the passport office. The research methods used in the study are mean, Standard Deviation, Percentage and Importance Performance Analysis.Keywords
Service Quality, Importance Performance Analysis, Passport Office- A Relationship Framework between Souvenir Purchase Intention, Pilgrimage Motivation and Demographics
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Authors
Affiliations
1 School of Hospitality and tourism Management, University of Jammu, Jamu & Kashmir, IN
1 School of Hospitality and tourism Management, University of Jammu, Jamu & Kashmir, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 8, No 2 (2015), Pagination: 39-50Abstract
Pilgrimage tourism is one of the oldest and most widely practiced forms of tourism over the world. Pilgrimage has not only been confined to religious and spiritual benefits of the pilgrims but has extended gains to other participating communities including the locals and the service providers. As a pilgrimage destination flourishes, it becomes a source of income generation for the locals and service providers, along with fulfilling the spiritual desires of the pilgrims. With the core activity of offering prayers and pilgrimage, allied activities particularly shopping at the destination is a key indulgence at a pilgrimage destination. Special products, believed to possess spiritual and religious relevance are sold at the destinations. The pilgrims buy these products to offer to their God. Such products when used for commercial purpose are known to be Souvenirs. Pilgrims buy souvenirs to take back memories of their journey and to gift to others as a momento or token of affection. The present study is an empirical research which tends to know the souvenir purchase behaviour of the pilgrims at one of the most visited pilgrimage shrine of India, Shri Mata Vaishno Devi. The research explores the Souvenir Purchase trend at the destination and tends to study how the Souvenir Purchase intention is affected by the demographics of the respondents. The difference in Souvenier Purchase Intentions of the pilgrims on the basis of their visiting Motivation will also be worked upon. It includes first hand as well as second hand data and will be analysed with the help of tools like percentage, mean, t-test and ANOVA.Keywords
Souvenir, Purchase, Intention, Pilgrimage, Motivation.- The Effect of Food Neophobia and Motivation on Ethnic Food Consumption Intention: An Empirical Evidence From Jammu Region
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Authors
Affiliations
1 Assistant Professor, School of Hospitality and Tourism Management, University of Jammu, Jammu & Kashmir, IN
2 Research Scholar, School of Hospitality and Tourism Management, University of Jammu, Jammu & Kashmir, IN
1 Assistant Professor, School of Hospitality and Tourism Management, University of Jammu, Jammu & Kashmir, IN
2 Research Scholar, School of Hospitality and Tourism Management, University of Jammu, Jammu & Kashmir, IN