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Comparison Shopping Agents and Czech Online Customers’ Shopping Behaviour


Affiliations
1 Department of Management and Marketing, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
2 Department of Statistics and Quantitative Methods, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
3 Department of Industrial Engineering and Information Systems, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
4 Department of Finance and Accounting,Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
 

The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and services provided more effectively and easily, with the result that home shopping has become ordinary and usual. This paper presents part of a research focusing on online shopping customers’ behaviour in the Czech Republic. The article pertains to comparison shopping agents (CPAs), a tool which provides information to customers and helps find the best offer. The research was conducted on the basis of an online questionnaire available on an internet web page. The main results confirmed a dependency between online purchasing and the use of shopping agents, which are very popular in the Czech Republic. Almost two-thirds of online shoppers use CPAs when they engage in internet shopping. The final part of the paper addresses references and customers’ reviews as an important factor for the selection of online retailer.

Keywords

e-Commerce, Comparison Shopping Agent, Customer Review, References.
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Abstract Views: 331

PDF Views: 137




  • Comparison Shopping Agents and Czech Online Customers’ Shopping Behaviour

Abstract Views: 331  |  PDF Views: 137

Authors

Michal Pilik
Department of Management and Marketing, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
Petr Klimek
Department of Statistics and Quantitative Methods, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
Eva Jurickova
Department of Industrial Engineering and Information Systems, Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic
Premysl Palka
Department of Finance and Accounting,Tomas Bata University in Zlín, Mostni 5139, 760 01, Zlin, Czech Republic

Abstract


The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and services provided more effectively and easily, with the result that home shopping has become ordinary and usual. This paper presents part of a research focusing on online shopping customers’ behaviour in the Czech Republic. The article pertains to comparison shopping agents (CPAs), a tool which provides information to customers and helps find the best offer. The research was conducted on the basis of an online questionnaire available on an internet web page. The main results confirmed a dependency between online purchasing and the use of shopping agents, which are very popular in the Czech Republic. Almost two-thirds of online shoppers use CPAs when they engage in internet shopping. The final part of the paper addresses references and customers’ reviews as an important factor for the selection of online retailer.

Keywords


e-Commerce, Comparison Shopping Agent, Customer Review, References.

References





DOI: https://doi.org/10.15759/ijek%2F2016%2Fv4i2%2F190274