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Management of Travel and Transport Destinations' Presentation in The Travel Specialized Print Media


Affiliations
1 University of Warsaw, Warsaw, Poland
2 University College of Business in Prague, Prague, Czech Republic
 

The article presents the results of the quantitative and qualitative research of presentation of the selected travel and transport destinations in the travel specialized print media with the focus on the impact of the ownership structure and geographical affiliation. The authors accomplished two research goals: firstly, they examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one (investigating changes in popularising particular travel destinations and referring them to the broader political or social context of a given time). Secondly, they indicated the differences or similarities in the selection of the destinations at the macro-level (among magazines, i.e. their editorial policies or affiliation to publishing companies) and at the micro-level (between the main and supporting cover stories). The results show that the selection of destinations displayed on the front covers of magazines is related to their editorial policy, which is secondary related to the ownership structure.


Keywords

Management of Travel Destinations, Tourism, Travel Destinations, Transport Destinations, Print Media.
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  • Management of Travel and Transport Destinations' Presentation in The Travel Specialized Print Media

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Authors

Anna Jupowicz-Ginalska
University of Warsaw, Warsaw, Poland
Milan Paták
University College of Business in Prague, Prague, Czech Republic

Abstract


The article presents the results of the quantitative and qualitative research of presentation of the selected travel and transport destinations in the travel specialized print media with the focus on the impact of the ownership structure and geographical affiliation. The authors accomplished two research goals: firstly, they examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one (investigating changes in popularising particular travel destinations and referring them to the broader political or social context of a given time). Secondly, they indicated the differences or similarities in the selection of the destinations at the macro-level (among magazines, i.e. their editorial policies or affiliation to publishing companies) and at the micro-level (between the main and supporting cover stories). The results show that the selection of destinations displayed on the front covers of magazines is related to their editorial policy, which is secondary related to the ownership structure.


Keywords


Management of Travel Destinations, Tourism, Travel Destinations, Transport Destinations, Print Media.

References





DOI: https://doi.org/10.15759/ijek%2F2018%2Fv6i2%2F178172