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Kavitha, S.
- A Study on the Impact of Promotional Campaigns on Utilization of Government Healthcare Schemes among Rural Women in Coimbatore
Authors
1 Department of Management, PSGR Krishnammal College for Women, Coimbatore - 641004, Tamil Nadu, IN
Source
Indian Journal of Economics and Development, Vol 6, No 8 (2018), Pagination: 1-8Abstract
Objectives: Healthcare plays a vital role in every woman for their healthy long life. Government healthcare schemes are very essential to the people who are not availing the facilities offered by private hospitals. Therefore the purpose of the present study is to investigate the impact of promotional campaigns on utilization of government healthcare schemes among rural women in Coimbatore.
Research Methods: 125 women respondents are selected for this study using proportionate stratified random sampling method. Data were collected through questionnaires. The collected data were analyzed with simple percentage, multiple regression and chi-square tests.
Findings/Results: Results revealed that 41.6% of the variance of utilization was explained by the factors of promotional campaigns and demographic variables like type of family, education, occupation and income were significant relationship with utilization of government healthcare schemes.
Conclusion/Recommendations: The government should promote the healthcare schemes through Television for better reach and government should encourage the volunteers like NGO’s, lines club and many welfare associations to promote the government healthcare schemes for better reach and utilization. This study recommends that the government should concentrate more on the promotional campaigns for better utilization of government healthcare schemes by educated low-income women in rural Coimbatore.
Keywords
Coimbatore, Government Healthcare Schemes, Promotional Campaigns, Rural Women, and Utilization.Full Text
References
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- A Study on Factors Involving the Usage of Social Media on Investment Decision Making with Reference to Investors of Selected Stock Broking Houses in Coimbatore
Authors
1 Department of Management, PSGR Krishnammal College for Women, Coimbatore - 641004, Tamil Nadu, IN
Source
Indian Journal of Economics and Development, Vol 7, No 1 (2019), Pagination: 1-7Abstract
Objectives: Nowadays, with the rise of social media, there is possible to get a faster, more talented way of gathering data to persuade investors’ judgements. Hence, this study is trying to analyse the factors, namely Company news, Industry performance, Market updates, Economic factors and Investor sentiment which persuading the social media usage among the equity investors in Coimbatore District, Tami Nadu, India.
Research Methods: For this study, 100 investors who invest in the share market are selected by using stratified proportionate random sampling method. Self designed questionnaire is used to collect the primary data. The collected data has been evaluated with Percentage Analysis, Weighted Average Rank Analysis, Multiple Response Analysis, Correlation Analysis and Multiple Linear Regression Analysis.
Findings/Results: Out of the five independent variables, Company News, Economic Factors and Investor Sentiment have much influenced the dependent variable Investment decision making as it is statistically significant at the 5% level. Finally, the result of the study shows that social media helps to acquire timely information and gain knowledge which helps to formulate better decision by the investors.
Conclusion/Suggestions: Stock broking firms should take appropriate steps to improve the security system of social media to make investors use it effectively. This study helps the stock broker to make the valuable communication with investors, implementation of innovative technology and to promote other financial products.
Keywords
Social Media, Share Market, Equity Investor, Investment Decision Making.Full Text
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