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Umesh, K. B.
- Application of Conjoint Analysis for Consumer Preference Evaluation in Ragi in Karnataka
Authors
1 Department of Agricultural Economics, University of Agricultural Sciences, Bengaluru, Karnataka, IN
Source
Indian Journal of Economics and Development, Vol 4, No 10 (2016), Pagination: 1-6Abstract
Objectives: Conjoint Analysis is a statistical technique where respondents ranked preferences for different offers decomposed to determine the person’s inferred utility function for each attribute and the relative importance of each attribute. The present study was attempted to evaluate the consumer preference for ragi in Karnataka, India.
Methods/Statistical analysis: The required data was collected from 120 sample respondents from Bengaluru and Vijayapura districts, respectively using structured interview schedule for the selection of attributes, later based on the consumer preferences the cards were generated in SPSS and same was used to evaluate the consumer preference for new release of ragi variety. For the Study, the conjoint analysis was employed.
Findings: The results reveal that, among all the attributes of ragi studied in Bengaluru urban, taste was found to be most important and first consideration of consumers’ accounting for 39.33 per cent of relative importance with good taste having the utility of 1.21. In case of Bengaluru rural, price was found to be most important and first deliberation, accounting for 35.60 per cent of relative importance. Among all the attributes studied in ragi in Vijayapura urban, colour was found to be most significant and first consideration, accounting for 41.39 per cent. In case of Vijayapura rural also colour was found to be most significant and first consideration, accounting for 36.23 per cent.
Application: Based on the consumer preference for ragi, colour was found to be one of the most important attributes, so research has to be taken up to develop colouredragi varieties with bioavalibility of nutrients.
Keywords
Conjoint Analysis, Consumer Preference, Relative Importance, Utility, Attributes.Full Text
References
- P. E. Green, Y. Wind. New ways to measure consumers’ judgments. Harvard Business Review. 1975; 53, 107-117.
- J. J. Louviere. Analyzing decision making: Metric conjoint analysis. Sage university paper series on quantitative applications in the social sciences, Newbury Park, CA: Sage Publications. 1988.
- P. E. Green, V. Srinivasan. Conjoint analysis in consumer research: issues and outlook. Journal of Consumer Research. 1978; 5, 103-123.
- Tomlins, J. T. Manful, P. Larwer, L. Hammond. Study on urban consumer preferences and sensory evaluation of locally produced and imported rice in West Africa. Food Quality and Preference. 2005; 16, 79-89.
- T. Nicole Evans, Catherine Chan, John Yanagida, Tomoaki Miura. Consumer preference for palm oil in Urban Togo, Africa. Agricultural & Applied Economics Association and Western Agricultural Economics Association Annual Meeting, San Francisco, CA, 2015; 1-11.
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- Gender Issues in Agriculture:An Overview
Authors
1 Department of Agricultural Economics, University of Agricultural Sciences, Bangalore-65, IN
Source
Indian Journal of Economics and Development, Vol 6, No 6 (2018), Pagination: 1-6Abstract
Objectives: To analyze the gender aspects in agriculture and allied fields.
Methods/Statistical Analysis: The simple statistical tools like averages and percentages were used to analyze the status of women, gender wise share of agriculture workers, land holding, operation-wise daily wage rate. The data was collected from Census Report, GOI, 1991 & 2001, Agriculture Census, 2010 and India stat.
Findings: Women play a significant role in agriculture as well as in allied sectors. Female land holdings account for only 10.5% of total land holdings as against male land holdings (89.5%). Out of the total female land holdings, 75% accounts for marginal, small and medium land holdings. Women agricultural workers, although they represent a big proportion of all women workers, continue to receive lower wages than men. In India, about 76.6% of the entire female workforce is engaged in agricultural operations and only 54.6% of the entire male workforce is engaged in agricultural operations. Women play a significant and diverse role in agriculture and contribute to agriculture more than men. Though women agricultural workers account for 39.2% in India their overall empowerment status is low.
Application/Improvements: Helps to know the key role played by women to agriculture and allied sectors. There by the study makes an attempt to know the contributions made by women.
Keywords
Agriculture, Women, Land Holdings, Empowerment.Full Text
References
- Roles of women in agriculture. http://agropedia.iitk.ac.in/content/role-indian-women-agriculture. Date accessed: 03/05/2013.
- Literacy and level of education. Ministry of Home Affairs, Government of India. 2001.
- Literacy rate in India. Maps of India. 2011.
- Economic activity. Ministry of Home Affairs, Government of India. 2001.
- All India report number and area of operational holdings. Agriculture census division, Ministry of agriculture. 2010; 1-97.
- The Food and Agriculture Organization of the United Nations. http://www.fao.org/docrep/013/am307e/am307e00.pdf. Date accessed: 03/2011.
- S. Sakamma. Women empowerment and livelihood security of farm households: an economic analysis. University of Agricultural Sciences, GKVK, Bengaluru. 2013; 1-266.
- Mahadeo Yadav. Inequality between male and female in agriculture sector in Maharashtra (pre & post reform). Research Font. 2014; 2(1), 49-56.
- Wage rates in rural India. Government of India. 2010; 1-110.
- Subhadip Pal, Sourav Haldar. Participation and role of rural women in decision making related to farm activities: a study in Burdwan district of West Bengal. Economic Affairs. 2016; 61(1), 55-63.
- Tribal Livelihood in Wayanad, Kerala; Changing Patterns
Authors
1 Department of Agricultural Economics, University of Agricultural Sciences, GKVK, Bengaluru, IN
Source
Indian Journal of Economics and Development, Vol 7, No 11 (2019), Pagination: 1-6Abstract
Background/Objectives: Tribal livelihood is always been a concern for policy makers in our country. Forest was inevitable in the very survival of the tribal population since ancient period. But due to the rapid socio-economic changes that is happening in the outer world and the changing lifestyles had influenced the life of tribal majorities as well. To assess the changing livelihood strategies among the Tribal in India and the factors influencing it.
Methods/Findings: Therefore a study has taken up in Wayanad district of Kerala to assess the changing livelihood strategies among the Paniya and Kattunaickka communities and the factors influencing it. It was evident that, non-forest activities became the major source of income for majority of the households and the existing socio-economic parameters had a significant influence on the livelihood strategy engaged by the tribal households.
Application: Therefore viewing the livelihood reality of the tribals is essential to bring in new approaches that could better address the livelihood hurdles of tribal communities in the state in particular and country in general.
Keywords
Tribal Community, Livelihood Strategy, Multinomial Logistic Regression, Non Timber Forest Products, Forest Activities.Full Text
References
- Anonymous. A study on the livelihoods situation of the tribal communities in Raigad District of Maharashtra State. Resources and Livelihoods Group, Prayas, Pune, India. 2005.
- V. Anitha, R. Balakrishnan, J. Krishnakumar. Community participation in natural resource conservation: FRA among the Kadars in Kerala. India. Journal of Environmental Research and Development.2015; 9(3), 669-680.
- V. Sahadevan. Interaction pattern and livelihood strategies of an artisan tribe. Studies of Tribes and Tribals. 2009; 7(1), 27-30.
- V. Oraon. Changing patterns of tribal livelihoods: a case study in Sundargarh district, Odisha. National Institute of Technology Rourkela. 2012; 1-33.
- Hiremath, Misra. Enhancing livelihood security of tribal farmers through agribusiness: Successful experience from Gujarat. International Conference on Agribusiness and Food Industry, IIM, Lucknow. 2007; 1-20.
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- Mehtha, Gagan. Changing pattern of tribal livelihood: A case study of Kinnaur District in Himachal Pradesh. M. Sc. Thesis. 2016; 1-112.