Presently supply chain marketing (SCM) entered a logistic stage where functional areas are getting linked with electronic data interface. In this study the effort is made to identify the challenges to be overcome by the tur and paddy processors in streaming with e-platform.
Objectives: This study is to analyse the buying and selling mechanism of tur and paddy processors and to analyse the payment process of tur and paddy processors while trading.
Methods: Has been adopted under this study are;
(a) Field survey was conducted in four district and two taluks of Karnataka
(b) Statistics method- descriptive statistics and regression analysis is used in this study.
Result: Tur processors mostly procured from APMC trader and pay through cheque and RTGS. But in case of paddy processors their buying/procurement source is directly from framer and pays through cheque and online. The larger proportion of their selling is via an agency. They received their payment either by online transfer or by cheque.
Application: The study is of great applicability for the betterment of the farmers of India in general and the quality of working methods of the farmer and traders of the Karnataka state in particular. This study can be an eye opener for the policy makers, so that necessary step shall be taken to improve the condition of farmer and traders of Karnataka.