Indian Journal of Economics and Development

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Consumer Perception on Organic Food Products:A Study on Visakhapatnam City


Affiliations
1 Department of Commerce and Management Studies, Andhra University, Visakhapatnam, Andhra Pradesh, India
2 Head of the Department, Department of Business Management, Chaitanya Engineering College, Kommadi, Visakhapatnam, Andhra Pradesh, India
 

Background/Objectives: The increased consciousness of health has influenced the quest for the quality food products like organic food products. Majority of the consumers believes that organic food was healthier but more expensive. A study on consumer perception on organic food may add insight into emerging organic food products in Visakhapatnam. This study focused on the opinions and preferences of organic food products in the city.

Methods: The study was done mainly through Field Survey through questionnaire by random selection of the respondents. It is an empirical study by gathering of information. The Field Survey data is collected from various parts which are nearer to Raitu bazaars (farmers market) in Visakhapatnam, India from both male and female respondents separately. The data was collected through specified questionnaire which can give right information for analysis and consumer perception regarding organic food products. The secondary data is collected through various literatures, articles, internet sources, journals etc. The collected data is calculated and analyzed through Chi-square formula to understand the significance between the variables.

Findings: The analysis of the data depicts that the perceptional factors relating to consumers have their significant impact on the purchase attitude of the consumers towards organic food products. The data indicates that the health benefits of organic food have not been spread among the general public to the desired extent especially against the backdrop of growing incidence of risks of heart attacks and other chronic diseases on account of consumption of pesticides content non-organic food products. The demand and awareness of the organic products increases gradually due to information sharing through friends and relatives as per the study.

Recommendations: The information spread regarding the health benefits of organic food is more important and must be promoted by government as well as non-governmental agencies by making special provisions in the agricultural policies.


Keywords

Organic Food Market, Organic Food Products, Consumer Perception, Consumer Preferences.
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  • F.A. Shafie, D. Rennie. Consumer perceptions towards organic food. Procedia Social and Behavioral Science. 2012; 49, 360-367.

  • G. Sharma, R. Dewan, S. Bali. Factors influencing consumer buying behavior & awareness towards organic food: a study of Chandigarh & Panchkula consumers. International Journal of Science and Research. 2014; 5(2), 689-696.

  • B. Sivathanu. Factors affecting consumer preference towards the organic food purchases. Indian Journal of Science and Technology. 2015; 8(33), 1-6.

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  • National Program for Organic Production Report. http://apeda.gov.in/apedawebsite/organic/index.htm. Date accessed: 2015.


Abstract Views: 270

PDF Views: 130




  • Consumer Perception on Organic Food Products:A Study on Visakhapatnam City

Abstract Views: 270  |  PDF Views: 130

Authors

U. Sagari
Department of Commerce and Management Studies, Andhra University, Visakhapatnam, Andhra Pradesh, India
T. Vinod Kumar
Head of the Department, Department of Business Management, Chaitanya Engineering College, Kommadi, Visakhapatnam, Andhra Pradesh, India
G. Sudarsana Rao
Department of Commerce and Management Studies, Andhra University, Visakhapatnam, Andhra Pradesh, India

Abstract


Background/Objectives: The increased consciousness of health has influenced the quest for the quality food products like organic food products. Majority of the consumers believes that organic food was healthier but more expensive. A study on consumer perception on organic food may add insight into emerging organic food products in Visakhapatnam. This study focused on the opinions and preferences of organic food products in the city.

Methods: The study was done mainly through Field Survey through questionnaire by random selection of the respondents. It is an empirical study by gathering of information. The Field Survey data is collected from various parts which are nearer to Raitu bazaars (farmers market) in Visakhapatnam, India from both male and female respondents separately. The data was collected through specified questionnaire which can give right information for analysis and consumer perception regarding organic food products. The secondary data is collected through various literatures, articles, internet sources, journals etc. The collected data is calculated and analyzed through Chi-square formula to understand the significance between the variables.

Findings: The analysis of the data depicts that the perceptional factors relating to consumers have their significant impact on the purchase attitude of the consumers towards organic food products. The data indicates that the health benefits of organic food have not been spread among the general public to the desired extent especially against the backdrop of growing incidence of risks of heart attacks and other chronic diseases on account of consumption of pesticides content non-organic food products. The demand and awareness of the organic products increases gradually due to information sharing through friends and relatives as per the study.

Recommendations: The information spread regarding the health benefits of organic food is more important and must be promoted by government as well as non-governmental agencies by making special provisions in the agricultural policies.


Keywords


Organic Food Market, Organic Food Products, Consumer Perception, Consumer Preferences.

References