Indian Journal of Economics and Development

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How Is the Level of Awareness of Women Investors Towards Investment Avenues in West Bengal Affected by the Demographics and the Source of Information?


Affiliations
1 Department of Commerce, University of Kalyani, West Bengal, India
 

Objectives: This study investigates the influence of the sources of information and the demographics on the level of awareness of women investors in West Bengal.

Methdology: The study is based on primary data through the structured questionnaire using descriptive statistics, exploratory factor analysis and multiple regression analysis.

Results: Descriptive statistics shows that primary educated married (home maker) women investors in the age of 31-45 years have a thorough understanding and expert knowledge about investment in financial assets and physical assets than others. Multiple regression test results show that marital status and education level of women investors influences to invest in physical assets and financial assets. It has also been observed that family members, friends and agents are the main source of information and they are influencing mainly to invest in physical assets and financial assets in West Bengal.

Conclusions/Recommendations: Segment-wise training and education, a healthy and regular savings and investment habits, the habit of financial planning by organising seminar and workshops are needed for increasing the level of awareness and the sources of information towards investment avenues of women investors.


Keywords

Women Investors, West Bengal, Level of Awareness, Source of Information, Demographics.
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  • How Is the Level of Awareness of Women Investors Towards Investment Avenues in West Bengal Affected by the Demographics and the Source of Information?

Abstract Views: 261  |  PDF Views: 160

Authors

Amalendu Bhunia
Department of Commerce, University of Kalyani, West Bengal, India
Humaira Siddika
Department of Commerce, University of Kalyani, West Bengal, India

Abstract


Objectives: This study investigates the influence of the sources of information and the demographics on the level of awareness of women investors in West Bengal.

Methdology: The study is based on primary data through the structured questionnaire using descriptive statistics, exploratory factor analysis and multiple regression analysis.

Results: Descriptive statistics shows that primary educated married (home maker) women investors in the age of 31-45 years have a thorough understanding and expert knowledge about investment in financial assets and physical assets than others. Multiple regression test results show that marital status and education level of women investors influences to invest in physical assets and financial assets. It has also been observed that family members, friends and agents are the main source of information and they are influencing mainly to invest in physical assets and financial assets in West Bengal.

Conclusions/Recommendations: Segment-wise training and education, a healthy and regular savings and investment habits, the habit of financial planning by organising seminar and workshops are needed for increasing the level of awareness and the sources of information towards investment avenues of women investors.


Keywords


Women Investors, West Bengal, Level of Awareness, Source of Information, Demographics.

References