Indian Journal of Economics and Development

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Attitude of Vegetable Growers Towards Chikkaballapura Agriculture Produce Market Committee


Affiliations
1 Department of Agricultural Marketing, University of Agricultural Sciences, Bengaluru, India
2 University Examination Centre, University of Agricultural Sciences, Bengaluru, India
3 Directorate of Extension, University of Agricultural Sciences, Bengaluru, India
4 Department of Agricultural Extension, University of Agricultural Sciences, Bengaluru, India
 

Objectives: To analyze the attitude of vegetable growers towards Chikkaballapura Agriculture Produce Market Committee (APMC)

Methods and Statistical Analysis: Ninety vegetable growers who had supplied their produce to the Chikkaballapura APMC were personally interviewed using a pre-tested schedule. The collected data were scored, tabulated and analyzed using chi-square test and multiple regression analysis. Ex-post facto research design was followed for the research study.

Findings: Majority of vegetable growers (65.55%) had favourable to more favourable attitude towards Chikkaballapura APMC. All the farmers had agreed with the attitude statement ‘APMC ensures fair and competitive prices’, whereas cent per cent of the vegetable growers disapproved with the attitude statement, ‘APMC collects market fee from traders’. Education, achievement motivation, decision making ability, management orientation, innovativeness, economic motivation, mass media participation, extension agency contact and extension participation of vegetable growers had significant to highly significant association with the attitude towards APMC.

Applications/Improvements: Frequent contact of vegetable growers with the extension agency and active participation in extension activities of APMC/Horticulture Department will help the farmers in knowing and utilizing the various facilities provided by Chikkaballapura APMC. The mass media may also publish/broadcast/telecast about the benefits provided by Chikkaballapura APMC for developing favourable attitude among vegetables growers towards Chikkaballapura APMC.


Keywords

Attitude, Mass Media Participation, Extension Agency Contact, Extension Participation.
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Abstract Views: 257

PDF Views: 218




  • Attitude of Vegetable Growers Towards Chikkaballapura Agriculture Produce Market Committee

Abstract Views: 257  |  PDF Views: 218

Authors

N. Rupa
Department of Agricultural Marketing, University of Agricultural Sciences, Bengaluru, India
M. T. Lakshminarayan
University Examination Centre, University of Agricultural Sciences, Bengaluru, India
R. Narayana Reddy
Directorate of Extension, University of Agricultural Sciences, Bengaluru, India
Dishant Jojit James
Department of Agricultural Extension, University of Agricultural Sciences, Bengaluru, India

Abstract


Objectives: To analyze the attitude of vegetable growers towards Chikkaballapura Agriculture Produce Market Committee (APMC)

Methods and Statistical Analysis: Ninety vegetable growers who had supplied their produce to the Chikkaballapura APMC were personally interviewed using a pre-tested schedule. The collected data were scored, tabulated and analyzed using chi-square test and multiple regression analysis. Ex-post facto research design was followed for the research study.

Findings: Majority of vegetable growers (65.55%) had favourable to more favourable attitude towards Chikkaballapura APMC. All the farmers had agreed with the attitude statement ‘APMC ensures fair and competitive prices’, whereas cent per cent of the vegetable growers disapproved with the attitude statement, ‘APMC collects market fee from traders’. Education, achievement motivation, decision making ability, management orientation, innovativeness, economic motivation, mass media participation, extension agency contact and extension participation of vegetable growers had significant to highly significant association with the attitude towards APMC.

Applications/Improvements: Frequent contact of vegetable growers with the extension agency and active participation in extension activities of APMC/Horticulture Department will help the farmers in knowing and utilizing the various facilities provided by Chikkaballapura APMC. The mass media may also publish/broadcast/telecast about the benefits provided by Chikkaballapura APMC for developing favourable attitude among vegetables growers towards Chikkaballapura APMC.


Keywords


Attitude, Mass Media Participation, Extension Agency Contact, Extension Participation.

References