Indian Journal of Economics and Development

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Background/Objectives: Indian culture has been influenced by materialistic way of life from developedeconomies, which are on mass consumption stage. It is surviving through materialism without any judgment for right and wrong.

Methods/Statistical analysis: It is a qualitative study stimulated through the exploration on materialism and its impact; it traces on Indian culture.

Findings: Literature has suggested that materialism is not a new concept and is as old as Indian culture. Modern materialism is a new field of study, which needs to be explored.

Improvements/Applications: The recent trends in market suggest that study of materialism in context of marketing is need of an hour and essentially to be premeditated in Indian context.


Keywords

Materialism, India, Artifact.
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